In Vino Veritas: The How & Where to Register Wine IP

wine label-03Registering Intellectual Property Rights in China
Resources and Contact Details for Wine Producers & Distributors

Registration Requirements and Offices in the People’s Republic of China for the European Wine Industry.

Please note, the details below are for Mainland China only. For more information on contact details for Hong Kong, Taiwan, and Macau, see the fact sheets on the Helpdesk website or get in touch with one of our experts via our helpline.

Trade Marks

Trade marks in China can be registered either with your local office through the Madrid system administered by the World Intellectual Property Organization (WIPO), or domestically with the China Trade Mark Office (CTMO). The CTMO maintains an English language trade mark database for basic searches, however registrations must be completed in Chinese and it is recommended that SMEs engage a local trade mark attorney to handle this process for them.

Beware expensive online services offering trade mark registrations as many of these will charge 3-4 times the usual fees[1]. The Helpdesk recommends that applicants engage experienced trade mark attorneys and discuss their needs in depth before going ahead with applications.

Helpdesk Guides

China IPR SME Helpdesk Guide on Trade Mark Protection in China

China IPR SME Helpdesk Guide on How to Conduct a Trade Mark Search

China IPR SME Helpdesk Guide on How to Find an IP Agent

International Registration System

Madrid Trade Mark System Portal

WIPO Trade Mark Database Tools

List of Madrid System Member States

Domestic Application Procedures

Trade Mark Database Search Tool (English)

Official List of Registered Trade Mark Agencies

Official List of Registered Trade Mark Agency Law Firms

CTMO English Language Website (Information Only)


Copyright can be voluntarily registered with the Copyright Protection Centre of China (CPCC). Unfortunately the online registration system is only available in Chinese and therefore applicants will likely have to engage a native speaker in order to process applications. Below are some useful links and contact details for copyright registrations.

China IPR SME Helpdesk Guide to Copyright Protection in China

CPCC English Language Website (Information Only)

CPCC Website (Information & Registrations)

List of CPCC Official Department Contacts (English)

Customs Registration

Intellectual property can be registered with the General Administration of Customs in China (GACC) and is currently provided as a free service. Whilst the Helpdesk always recommends that SMEs engage a local legal professional to aid in the handling of applications, rights holders can apply via the GACC online system themselves if they wish. Below are some useful links and contact details for customs registrations.

China IPR SME Helpdesk Step-by-Step Guide to Recording Trade Marks with Chinese Customs

GACC English Language Website

Customs IPR Registration Portal

GACC User Guide to the IPR Registration System

GACC Office Address:

General Administration of Customs of the People’s Republic of China
No.6. Jianguomennei Avenue
Dongcheng District

[1] It should be noted for example that has no affiliation with the CTMO, despite the use of its name in their website address.

Leave a Reply