Trade Fairs: Tips for Better Protection of IP Rights

Trade fairs in China and South-East Asia are a good opportunity for European SMEs to introduce their product to a new market and to find potential partners, distributors and suppliers. However, there are many IP-related risks such as revealing IP assets to potential counterfeiters, when SMEs are attending trade fairs. Thus, SMEs should take specific steps such as registering their IP when going to trade fairs in order to protect their assets. In today’s blog post we have chosen to share with you an infographic explaining to European SMEs what steps they can take before, during and after trade fairs to protect their valuable IP.  

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