In Vino Veritas: Terroir IPR Part 2: Regulatory bodies and collective action against counterfeiting

wine label-04In our previous article we discussed wine’s history as a product heavily reliant on geography, soil quality, and climate, or terroir for its unique characteristics, the resultant importance of regional classifications, and the legal protection available for producers based in distinctive wine regions. In this article we’ll be looking at how certain regulatory bodies and wine associations can, and in some cases already do, help producers to protect the reputations of their brands. Finally we’ll look at how the wine industry can come together to tackle the counterfeiting industry which continues to damage the sales and reputation of this much loved beverage.

As always, if you have any questions, get in touch with our experts here.

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In Vino Veritas: A New Industry IPR Series from the China SME IPR Helpdesk

 

wine label-02Wine is one of the most civilized things in the world . . . it offers a greater range for enjoyment and appreciation than, possibly, any other purely sensory thing.

                                                                                      – Ernest Hemingway

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