We could also have titled this post ‘Three ways to stop your product being ‘old man brand’. Think about your trade mark in China’. These names, ‘Lao Ren Pai’ (老人牌) meaning ‘Old Man Brand’ and ‘San Jiao Ma’ (三脚马), meaning ‘Three-Legged Horse’ are the names Chinese consumers adopted for Quaker Oatmeal and Ralph Lauren respectively. It would be a fairly radical change in marketing tack if these were the connotations that each of these companies were going for… So why did it happen? Continue reading “Three ways not to become a ‘three-legged horse’. Think about your brand name in China” »