Trade fairs in China and South-East Asia are a good opportunity for European SMEs to introduce their product to a new market and to find potential partners, distributors and suppliers. However, there are many IP-related risks such as revealing IP assets to potential counterfeiters, when SMEs are attending trade fairs. Thus, SMEs should take specific steps such as registering their IP when going to trade fairs in order to protect their assets. In today’s blog post we have chosen to share with you an infographic explaining to European SMEs what steps they can take before, during and after trade fairs to protect their valuable IP.
Today’s blog post focuses on the cosmetics industry – one of the fast-growing industries in China – discussing the IP issues relating to patent protection, trade mark protection and design protection. As counterfeiting in cosmetics is still a big issue in China and failing to protect your IP can sometimes mean the end of the business endeavor to China, it is wise to have a robust IP protection strategy in place. Today’s blog post introduces European SMEs the tools they can use to build a good IP protection strategy in the cosmetics industry in China. 
Should I only register my trade mark in China or should I also register my enterprise name? What’s the difference? In today’s blog post we will take a closer look at the difference between SMEs’ enterprise names and their trade marks and give advice on how to adequately protect both in China. 
In today’s South-East Asia IPR Basics article, we’ll be continuing our Indonesia series and looking into the rules, regulations and enforcement options for industrial design rights in Indonesia.