First to score, first to file: trade marking goal celebrations at the World Cup

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Your IP Insider was supposed to be investigating the latest IPR developments in China and Southeast Asia but despite all best efforts, our attention keeps getting drawn to a little event starting in Brazil on Thursday….

Following the London 2012 Olympics, China saw a rush of applications to register Usain Bolt’s ‘Lightning Bolt’ celebration as a Trade Mark (note that Usain Bolt did not apply). That got us thinking; who has a goal celebration that would be worthy of trade marking? In the past there have been some famous candidates (think of Bebeto’s 1994 ‘Baby-rocking’) as well as some that were more, well, infamous (Peter Crouch’s 2006 ‘Robot’, anyone?!). Below are five celebrations that could make it into the global consciousness if their perpetrators have a successful tournament.

Picture source: Anos Noventa

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From China IPR “IPR Model Cases: Part of the Long Journey Towards IPR Case Law With ‘Chinese Characteristics’?”

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In late October China’s highest court, the Supreme People’s Court (SPC), released a list of eight model cases (dianxing anli典型案例).   The list is a collection of important cases that suggest the direction of the focus and scope of the court and also signals new trends in its decision making process. The cases listed have wide-ranging implications on protecting trade secrets, unfair competition, trade marks, patents and infringement of the manufacturing process.   China IPR has great synopses of the cases and provides some spot-on analysis here.