IP Protection in Thailand for the Tourism Industry

shutterstock_85716494As the summer is fast approaching, many European companies engaged in tourism industry are looking for opportunities to expand their business into South-East Asian countries. Thailand, for example, offers many promising business opportunities for the European SMEs in tourism industry as tourism is one of the fastest growing industries in there. However, European SMEs should not let the summer’s heat take their focus away from IP protection when planning their move to Thailand, because IPR infringements are still commonplace in Thailand. Today’s blog post, thus, discusses IP Protection in Thailand, focusing particularly on the tourism industry.

Tourism industry in Thailand continues to offer many lucrative opportunities to European SMEs as Thailand remains one of the most popular tourist destinations in the Asia Pacific region due to its white sandy beaches, abundant tropical nature, inexpensive accommodation and well-developed transport and communication infrastructure. Underpinned by government’s and private sector stakeholders’ recent efforts to market Thailand around the globe, the industry has grown to become one of the country’s most productive and sustainable industries, contributing a total of EUR 69bn towards the economy in 2014, making up more than 19% of the GDP of Thailand.[1]

SMEs engaged in tourism need to pay special attention to protecting their intellectual property (IP) rights, because despite recent improvements in Thailand’s IP legal framework, IP infringements are still relatively common in the country. IP rights are a key factor for business success and neglecting to register them in Thailand could easily end SMEs’ business endeavor in the country. Thus, a robust IPR strategy is needed, when entering the lucrative market of Thailand.  Continue reading “IP Protection in Thailand for the Tourism Industry” »

Trade Fairs in Thailand: Steps to Protect your IP

icon 13 - TradefairsTrade fairs are an excellent place for European SMEs to introduce their products to South-East Asia and to find suitable business partners, buyers or distributors. With the arrival of the spring there are be many opportunities for European SMEs to participate at various trade fairs in South-East Asia and in Thailand in particular. SMEs planning to participate in trade fairs in Thailand should, however, keep in mind that trade fairs are also excellent places for malicious entities to find ideas to copy. Therefore, European SMEs should have the full knowledge of  how they could protect their business against infringements of their IP rights at trade fairs. Thus in today’s blog post we have chosen to discuss how companies could protect their IP when visiting trade fairs in Thailand. 

Trade fairs are now a well-established part of the business calendar in Thailand, particularly in Bangkok, with a number of high-tech industries represented, as well as areas of the creative sector such as furniture and design. Trade fairs provide foreign businesses with the opportunity to present their innovations and ideas to potential business partners and customers, and allow them to learn from and collaborate with other innovators. There is, however, a risk, in that disclosing your innovations to the public leaves you exposed to other copying and infringement of your IP.

Infringement of innovations may not necessarily be straightforward ‘counterfeiting’ – i.e. exact product, packaging and brand imitation. It is more likely that competitors could be using, intentionally or otherwise, a certain part of your product or innovation. It is therefore advisable to be as diligent as possible and to get to know competitors’ products well. Given this, a practical and realistic approach must be taken when preparing for and attending trade fairs in Thailand. IP owners must also be patient and pragmatic, as it is unlikely that immediate action can be taken against an infringer. There are, however, steps that IP owners can take before, during and after the event to best protect their IP. Continue reading “Trade Fairs in Thailand: Steps to Protect your IP” »

The 2016 Amendment to Thailand’s Trademark Act – Its Changes, Significance, and Consequences


trademarkThailand has issued new amendments to its Trademark Act, which will enter into force in the end of July, this year. In order to  allow you to familiarize yourselves with the upcoming changes, our IPR SME Helpdesk expert Mr. Franck Fougere from Ananda Intellectual Property has kindly drafted for us a blog post explaining the amendments to the Trademark Act and discussing their significance for the SMEs.

The widely forecasted amendment to Thailand’s Trademark Act of B.E. 2534 (1991 A.D) will become effective on July 28, 2016. Significant structural policy changes will include Thailand’s ratification of the Madrid Protocol and acceptance of sound marks for registration. Several other changes to be introduced via the Amendment will affect the mechanics of trademark registration and prosecution, and, thus, intellectual property (IP) strategy. Anticipated changes to the registration and prosecution process are discussed below. Continue reading “The 2016 Amendment to Thailand’s Trademark Act – Its Changes, Significance, and Consequences” »

Things to Consider before Filing a Trademark Application under the Madrid Protocol in Thailand

FotorCreated222Following an exciting webinar on the Madrid International Trade Mark System last week, our IPR SME Helpdesk  Expert Mr. Franck  Fougere  from Ananda  Intellectual Property has kindly drafted for us a blog post on the pros and cons of filing a trade mark application under the Madrid Protocol in Thailand.

The Madrid Protocol is a system that facilitates trademark applications in multiple countries. Thailand is expected to join the Madrid Protocol before the end of 2016. There are, however, issues that the prudent business owner should consider before filing a trademark application via the Madrid Protocol. These issues are of particular importance  for Thai businesses that plan to file applications in Thailand. Continue reading “Things to Consider before Filing a Trademark Application under the Madrid Protocol in Thailand” »

South-East Asia IPR Basics Series: Using Thai Customs to Protect IPRs

creative picture3Customs agencies can be an IP rights holder’s best friend when it comes to detecting and preventing the movement of infringing goods from one jurisdiction to another.

This article looks into the organisations and systems in place in Thailand which IP rights holders can exploit to better protect their products from infringement. This is an area which is often overlooked but can provide a powerful weapon against piracy and counterfeit product exports.

As always, more help is just a click away: Get in touch with a Helpdesk expert for free, tailored advice for your business.

Continue reading “South-East Asia IPR Basics Series: Using Thai Customs to Protect IPRs” »