Tag Archives: South-East Asia IPR SME Helpdesk

IP Considerations in Fashion, Design and Lifestyle industry in South-East Asia

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fashion2In today’s blog post we are discussing IP protection in fashion, design and lifestyle sector, as this sector is offering more and more business opportunities to  European SMEs in South-East Asia. You’ll learn how to protect your brand in South-East Asia as well as how to protect your design and other creative works.  

The fashion, design and lifestyle sector is a significant driver in South-East Asia’s creative economy. The global fashion industry has traditionally been one of the most lucrative industries, with sales generated in the trillions globally. This is especially true in South-East Asia, where consumers gravitate towards fashion and do not shy away from paying top dollar for luxury fashion products. Singapore, for instance, holds a 2% share of the world apparel market and their fashion industry generates sales of USD3.6 billion[1] (approx. EUR3.1 billion). In Indonesia, it contributed about USD49.3 trillion (approx. EUR42.8 trillion) to the GDP, with the fashion industry alone accounting for 28% of total earnings in the creative economy[2].

Among the South-East Asian countries, the design and lifestyle industry is classified as emerging industries especially in Singapore where, an ad hoc organization, the Design Singapore Council, was established in 2003 to help develop the nation’s design sector, following the Economic Review Committee’s report which identified the creative industry as one of the three new sectors for economic growth of the country.  Similarly, the Thai government is making investments to further strengthen its fashion industry, as for example it is actively supporting the “Bangkok Fashion City” project launched in February 2004, which aims to turn Bangkok into a fashion hub in the South East Asia region and into a world fashion centre.[3]

Given the potential for growth in the fashion, design and lifestyle economy in the South-East Asia region, there is tremendous value in understanding how SMEs can protect their intellectual property in the region. Even though, IP laws and regulations have been considerably improved in most South-East Asian Countries, counterfeiting and other IP violations are still commonplace in the region and thus a comprehensive IP strategy is needed before starting business in the fashion and lifestyle industry in South-East Asia. Continue reading “IP Considerations in Fashion, Design and Lifestyle industry in South-East Asia” »

IP Protection in the Philippines for the Food and Beverage Industry

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shutterstock_173260598In Today’s blog post we are taking a closer look at the IP protection in the Philippines in the food and beverage sector, which has recently also started to offer many business opportunities for European SMEs. You will learn more about how to protect your brand and your precious recipes. Besides brand protection, package design is also important in the Philippines, as consumers often make their purchasing decisions based on the attractiveness of the packaging. Finally, we’re also discussing the options for Geographical Indications’ protection.  

The Philippines’ rapidly growing food & beverage industry is one of the biggest contributors to nation’s economy making up about half of its manufacturing sector and contributing about 23-24% of the country’s GDP[1]. The Philippines is one of the Asia’s largest producers of food, with the value of food processing sector exceeding 24 billion EUR.[2] Given the Philippines’ government’s commitment to further developing the food and beverage industry as one of the priority industries and opening it further up to foreign investments, the Philippines’ F&B industry has become more attractive for European SMEs.

Propelled by increasing disposable income amongst the upper and middle classes and the proliferation of retail and shopping centers as well as by highly urbanized population, the Philippine’s domestic food and beverages market looks quite promising for the European SMEs. The Philippines’ consumers appreciate the high quality and healthy nature of European food and beverage products. As a general trend, the Philippines’ young and fast-growing consumer base is gradually becoming more health-conscious and is increasingly willing to try out new products. As the spending power of the upper-middle and middle class is increasing, there is also greater demand for imported premium products, which offers many business opportunities for the European SMEs.  Continue reading “IP Protection in the Philippines for the Food and Beverage Industry” »

Practical tips for protecting your IP in China and South-East Asia

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dreamstime_m_24720610Protecting your IP is extremely important when doing business in China or in South-East Asia, as inadequate IP strategy can often lead to the end of your business endeavor in both regions,  since counterfeiting and other IP violations are still commonplace in China and South-East Asia. In today’s blog post you can find some practical tips for protecting your IP in China and in South-East Asia,  allowing you to draft a sound IP strategy for both regions.

China and the majority of South-East Asian countries have recently shown considerable efforts in creating stronger intellectual property rights (IPR) protection systems and in bringing their existing intellectual property laws in line with, or closer to, international standards. However, counterfeiting, trade mark infringements and other IPR infringements remain one of the major issues both in China and in the South-East Asian region. When European SMEs enter these markets, there are some key points they need to look out for in order to ensure their IPR is effectively protected.

IP Laws are territorial, register your IP

European SMEs should be aware that IP laws are territorial (and this applies in both South-East Asia and China), meaning that IPR are only enforceable upon valid domestic registration. SMEs planning to enter the South-East Asian and Chinese markets are faced with the question of when to register their trade mark, patents or designs. The answer is as soon as a company considers internationalizing its sales and activities, they should take steps to register their trade marks and other IP in the countries of destination. Obtaining the relevant information and taking advance action is the key to effective protection. Continue reading “Practical tips for protecting your IP in China and South-East Asia” »

IP Protection Strategies for European SMEs Active in the Philippines’ Water Management Sector

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200As water management is becoming an ever more pressing issue for the Philippines, there are also more opportunities for European SMEs to find promising business opportunities in the Philippines’ water management sector, especially  as European top-notch technology is highly sought after. With every opportunity also comes a risk, especially as counterfeiting and other IP violations are still commonplace in the Philippines. In today’s blog post we are taking a closer look at how European SMEs, wishing to do business in the Philippines’  water management sector, can best protect their IP. 

For a country surrounded by the ocean, it comes as no surprise that water is a priority sector in the Philippines. A large majority of its 7,000 islands directly deals with water management challenges: while some islands have water-sources still left unexplored, others are actively searching for solutions in light of a decreased water-quality. The quality of the Pasig River flowing through Manila is notorious even for international standards, especially as progress to revive its water-quality has been slow and without considerable success. This is further enhanced in light of ongoing trends related to climate change, where a combination of rising sea-levels and an ever-present risk for natural disasters – like 2013’s Super Typhoon Haiyan – continuously shapes how people live and engage with water.

The range of solutions needed in the Philippines is not limited to just more traditional approaches of dikes or hydro-dams. Its geographical set-up in combination with local livelihoods highly dependent on water forces European companies providing water-related services to often look for case-specific and dynamic solutions. From electricity-generation, to water-sanitation, waste-water management or disaster risk reduction, this often results in a quite complex and innovative solution where European technology can play a central role. As European companies start to tap into this promising market, they should not neglect protecting their IP rights in the Philippines a good IP strategy can make the difference between succeeding or failing in the Philippines’ market, while counterfeiting and other IP violations are still relatively commonplace in the country. Continue reading “IP Protection Strategies for European SMEs Active in the Philippines’ Water Management Sector” »

Indonesia: New Notice Allows for Revival of Lapsed Patents

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patent-without backgroundGood news for the European SMEs whose patents in Indonesia have lapsed because of non-payment, it is now possible to revive these patents. Today’s blog post explaining the decision of Indonesia’s Directorate General of Intellectual Property about the revival of lapsed patents has  been kindly drafted for us by our South-East Asia IPR SME Helpdesk external expert Ms. Wongrat Ratanaprayul from Tilleke & Gibbins. 

Indonesia’s Directorate General of Intellectual Property issued a notice on December 28, 2017, addressing the revival of null and void patents. The notice allows patent holders, licensees, and intellectual property consultants to revive patents that have lapsed due to non-payment of annuities.

It is now possible to revive a lapsed patent by completing payment of annuity fees that were not paid on time according to the law. In order to do so, the patent holder must submit a declaration stating that they will not take any legal action against another party for infringement of the revived patent during the lapsed period.

There is no explanation as to whether third parties must immediately cease practicing a previously lapsed patent once it has been revived, or whether the patent owner would have the ability to take legal action against such a third party for ongoing infringement once the patent has been revived.

This notice leaves serious concerns about what happens to third parties who have started lawfully using a patent after it has lapsed. Since no further detail on this notice is available, the business implications for such third parties could be tremendous.

For holders of lapsed patents, however, the ability to recover such rights is a significant opportunity. Patent owners should therefore review their patent portfolios in Indonesia and assess whether to take advantage of this new opportunity to revive lapsed patents. Continue reading “Indonesia: New Notice Allows for Revival of Lapsed Patents” »