Jollibee Food Corporation (JFC), widely known as Jollibee, is the largest fast food chain in the Philippines. From its modest inception in the late 1970s, it has grown into a multinational corporation, hailed by the Economist as South-East Asia’s answer to McDonalds.[1] Continue reading “Jollibee’s recipe for growth: creating and protecting your brand in South-East Asia” »
After nearly 20 years on the United States’ watch list of countries with intellectual property (IP) concerns, the Philippines was removed from the list last year and have managed to keep off it for the second consecutive year. Continue reading “Philippines off the US IP watch list” »
Copyright holders in the Philippines have been given a new way to enforce their intellectual property rights against infringers in the Philippines. Under the new amendments, liability for products which infringe copyright can now be extended to landlords (of say, malls) and not just shop owners themselves. This should be welcome news for European businesses operating in the Philippines as it provides an extra route for protecting your creative endeavours. To read IP Komodo’s original post on this, click here. Continue reading “From IP Komodo: Philippines Landlord Liability – new ways to enforce your IP” »
