IP Protection in the Philippines for the Food and Beverage Industry

shutterstock_173260598In Today’s blog post we are taking a closer look at the IP protection in the Philippines in the food and beverage sector, which has recently also started to offer many business opportunities for European SMEs. You will learn more about how to protect your brand and your precious recipes. Besides brand protection, package design is also important in the Philippines, as consumers often make their purchasing decisions based on the attractiveness of the packaging. Finally, we’re also discussing the options for Geographical Indications’ protection.  

The Philippines’ rapidly growing food & beverage industry is one of the biggest contributors to nation’s economy making up about half of its manufacturing sector and contributing about 23-24% of the country’s GDP[1]. The Philippines is one of the Asia’s largest producers of food, with the value of food processing sector exceeding 24 billion EUR.[2] Given the Philippines’ government’s commitment to further developing the food and beverage industry as one of the priority industries and opening it further up to foreign investments, the Philippines’ F&B industry has become more attractive for European SMEs.

Propelled by increasing disposable income amongst the upper and middle classes and the proliferation of retail and shopping centers as well as by highly urbanized population, the Philippine’s domestic food and beverages market looks quite promising for the European SMEs. The Philippines’ consumers appreciate the high quality and healthy nature of European food and beverage products. As a general trend, the Philippines’ young and fast-growing consumer base is gradually becoming more health-conscious and is increasingly willing to try out new products. As the spending power of the upper-middle and middle class is increasing, there is also greater demand for imported premium products, which offers many business opportunities for the European SMEs.  Continue reading “IP Protection in the Philippines for the Food and Beverage Industry” »

IP Protection Strategies for European SMEs Active in the Philippines’ Water Management Sector

200As water management is becoming an ever more pressing issue for the Philippines, there are also more opportunities for European SMEs to find promising business opportunities in the Philippines’ water management sector, especially  as European top-notch technology is highly sought after. With every opportunity also comes a risk, especially as counterfeiting and other IP violations are still commonplace in the Philippines. In today’s blog post we are taking a closer look at how European SMEs, wishing to do business in the Philippines’  water management sector, can best protect their IP. 

For a country surrounded by the ocean, it comes as no surprise that water is a priority sector in the Philippines. A large majority of its 7,000 islands directly deals with water management challenges: while some islands have water-sources still left unexplored, others are actively searching for solutions in light of a decreased water-quality. The quality of the Pasig River flowing through Manila is notorious even for international standards, especially as progress to revive its water-quality has been slow and without considerable success. This is further enhanced in light of ongoing trends related to climate change, where a combination of rising sea-levels and an ever-present risk for natural disasters – like 2013’s Super Typhoon Haiyan – continuously shapes how people live and engage with water.

The range of solutions needed in the Philippines is not limited to just more traditional approaches of dikes or hydro-dams. Its geographical set-up in combination with local livelihoods highly dependent on water forces European companies providing water-related services to often look for case-specific and dynamic solutions. From electricity-generation, to water-sanitation, waste-water management or disaster risk reduction, this often results in a quite complex and innovative solution where European technology can play a central role. As European companies start to tap into this promising market, they should not neglect protecting their IP rights in the Philippines a good IP strategy can make the difference between succeeding or failing in the Philippines’ market, while counterfeiting and other IP violations are still relatively commonplace in the country. Continue reading “IP Protection Strategies for European SMEs Active in the Philippines’ Water Management Sector” »

IP Considerations for the Automotive Industry in South-East Asia

shift-1838138_1920 In today’s blog post we are taking a closer look at IP protection in South-East Asia for the Automotive Industry, which continues to offer many business opportunities for the European SMEs. You will learn about patent protection and when it would be wiser to relay on trade secrets instead. We will also discuss how you can protect the design of your products and how to take care of your brand. 

The automotive industry in South-East Asia has exhibited robust growth over the last few years. According to the latest statistics from the ASEAN Automotive Federation, combined motor vehicle sales in 7 major ASEAN countries (Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam and Brunei) reached 3.16 million in 2016[1], almost double the sales figure in 2006. Underpinned by increasing disposable income throughout the region and increasing demand for motor vehicles South-East Asia’s automotive market is expected to continue to grow rapidly. This also means that there will be promising business opportunities for European SMEs whose expertise and technology are especially sought after.

Taking into account the constant innovation that is at the forefront of the automotive industry, the importance of intellectual property as well as its protection and enforcement, are undeniable. Thus, when exploring the possibility of investing or expanding into the South-East Asian markets, European SMEs should be aware of the IP risks that they will face when operating in this region, in particular with respect to the new technologies and the ability to protect these technologies from local competitors. A comprehensive IP strategy is needed for succeeding in South-east Asia’s markets. Continue reading “IP Considerations for the Automotive Industry in South-East Asia” »

IP Considerations for ICT Industry in South-East Asia


The ICT sector is considered to play a pivotal role in supporting regional integration and connectivity efforts between the countries in South-East Asia. The latest ASEAN ICT Industry Masterplan 2016-2020 aims to propel ASEAN towards a digitally-enabled economy that is secure, sustainable, and transformative and to enable an innovative, inclusive and integrated ASEAN Community[1]. The ICT industry is one of the sectors presenting major business growth opportunities for EU SMEs in South-East Asia.


Continue reading “IP Considerations for ICT Industry in South-East Asia” »

IP Protection Strategies in the Philippines for the Logistics and Transportation Industry

Logistics3In today’s blog post we will discuss the IP protection in the Logistics and Transportation industry –  one of the fast-growing industries in the Philippines that is also expected to offer promising business opportunities to European SMEs whose top-notch technology is especially sought after. The blog post offers some practical tips on IP protection to keep in mind before entering the promising market of the Philippines. 

The logistics and transportation industry in the Philippines is growing steadily due to strong economic growth in the country and gradual increase in domestic demand fueled by the rise of the country’s middle class and increase in remittances from workers abroad. According to various studies, the industry is expected to grow as much as 16.7% by 2020.[1] Opportunities for logistics providers also continue to expand thanks to the steady growth in the Philippine’s e-commerce sector.

However, transportation costs in the Philippines are still significantly higher than in many other ASEAN countries, notably in Malaysia and Thailand. This is due to the geographic challenges that the Philippines faces as a conglomerate of islands, but also due to unclear regulations imposed by different government agencies that sometimes induce informal payments.[2] The transportation and logistics industry also faces some infrastructural challenges as the country still suffers from congestion on the roads in urban areas and at seaports. For example, clearance time for shipments at ports is more than twice as long in the Philippines than in many of its neighboring countries.

On the other hand, this year the Philippine government has put forward an ambitious plan of modernizing and improving the country’s infrastructure such as building new roads, railways, airports and improving the situation of seaports.  The government has also committed itself to improving the regulations and to fight corruption in transportation sector.[3] This means that the transportation and logistics industry would offer lucrative business opportunities for European SMEs in the near future.

European logistics and transportation SMEs wishing to enter the Philippines’ market need to keep in mind that despite the improvements in the Philippines’ IP laws and regulations, counterfeiting and other IP infringements are still commonplace in the country and thus a robust IP strategy is needed to grow their business in the Philippines. Continue reading “IP Protection Strategies in the Philippines for the Logistics and Transportation Industry” »