IP Considerations in South-East Asia for the Food and Beverages Industry

gi-pictureIn today’s blog post we are taking a closer look at the IP protection in the food and beverage sector in South-East Asia, a sector that has recently seen a  lot of attention from the European SMEs as it offers many promising business opportunities. In this blog post you’ll learn more about branding, protecting your product packaging and protecting your authentic products from specific geographical region with Geographical Indications. 

South-East Asia is home to more than 600 million people and it is the third largest market in the world, with ten countries integrated in a common market under the ASEAN Economic Community. South-East Asia also has high economic growth between 3-10 percent per annum, which is driven primarily by consumption, due to the large population and a growing middle-class.

With higher disposable incomes and increasing health-consciousness, today’s consumers in South-East Asia are seeking healthier food and beverage choices. They tend to look for higher quality products, including those imported from overseas. This has opened up a range of attractive opportunities for European as European products are generally considered to be of high quality. However, diversity and regulatory affairs can sometimes be challenging in various local markets. South-East Asia has a wide mix of cultures, religions, customs, culinary preferences, and demographics that greatly impacts the F&B sector. For example, Indonesia and Malaysia have large Muslim populations, which could provide many business opportunities for halal-certified F&B products manufactured in Europe. Conversely, there are limited opportunities for imported wines and spirits in Indonesia and Malaysia due to the religious limitations on alcohol consumption.

European SMEs should, however, not forget to pay attention to protecting their IP, because despite the fact that most South-East Asian countries have good IP laws and regulations in place, IP infringements are relatively commonplace throughout South-East Asia. Well-managed IP is often a key factor for business success and neglecting these rights could be costly. Thus, a comprehensive IPR strategy is needed, when entering South-East Asia’s markets. Continue reading “IP Considerations in South-East Asia for the Food and Beverages Industry” »