Food and Beverage Podcast with our expert Reinout Van Malenstein

RvMIt’s Friday and the first week of our industry spotlight month is drawing to a close.
As a final treat for EU Food and Beverage SMEs we asked Mr Reinout Van Malenstein, IP lawyer and expert in Chinese intellectual property law for some advice for F&B companies looking to make the leap into the lucrative Chinese market:

 

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Alibaba Revises Taobao IPR Enforcement System

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Carrying on with the theme from the China IPR SME Helpdesk’s last blog post on e-commerce brand protection, Alibaba Group have made revisions to Taobao’s enforcement policies which took effect last month.

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Alibaba – Who is responsible for keeping out the counterfeits?

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Alibaba_Chinese_logoChinese e-commerce giant Alibaba is back in the news this week, but with less fanfare than its biggest-IPO-in-history success story back in September. It has been criticised in a report from the State Administration of Industry & Commerce (SAIC) over hosting the sale of counterfeits, among other illegal trading issues. Data from the SAIC suggests 63% of listed brand goods on the site are not genuine – no insignificant number to be sure. This has kicked-off a battle between the SAIC and Alibaba, with counter-statements from the company and a number of accounts of alleged infringements emerging from both sides.

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New EU and China IP Law Database launched

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IP Key, a project of the Office for Harmonization in the Internal Market (OHIM) and the European Patent Office (EPO), have launched the EU and China Law Database. It is an online database designed as a comprehensive resource of IP laws in Europe and China, containing over 1,600 documents (with ongoing updates).

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SME in the Spotlight: Vogmask

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For many foreign SMEs that produce consumer goods e-commerce is the best way in to the Chinese market, offering a B2C channel that is relatively cheap and easy to setup and maintain. Naturally, trading on the web comes with risks, but just a few key steps are necessary to ensure a basic safe strategy. In this ‘SME in the Spotlight’ post an anti-pollution mask producer shares their experiences of doing business in China….

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