Nick has over 25 years of experience personally investigating and putting a stop to counterfeiting activities, 20 of which he has spent working in China for some of the biggest brands and household names. Over the last 6 years he has worked almost exclusively to expose wine counterfeiters and spread the word throughout the wine industry and has developed an extensive knowledge of the strategies and methodologies used by wine counterfeiters in China today.
In our previous article we discussed wine’s history as a product heavily reliant on geography, soil quality, and climate, or terroir for its unique characteristics, the resultant importance of regional classifications, and the legal protection available for producers based in distinctive wine regions. In this article we’ll be looking at how certain regulatory bodies and wine associations can, and in some cases already do, help producers to protect the reputations of their brands. Finally we’ll look at how the wine industry can come together to tackle the counterfeiting industry which continues to damage the sales and reputation of this much loved beverage.
As always, if you have any questions, get in touch with our experts here.