In today’s blog post we will take a look at a case study from the medical device industry in order to explore how important it is to register and obtain IP rights in China before starting to do business in or with China. The case study will also show that persistent IP enforcement is one of the key factors to IP protection and business success in China.
Background of the Case
A European company in the dental instruments sector was selling their product in China through a Chinese distributor. They discovered a competitor in China was offering a similar, but lower-specification product, using an identical exterior design, colour scheme, and control interface. The technical manual, diagrams and parts of their brochure appeared in part to be directly copied from the original. Overall, the competitor’s product gave the appearance of being similar in function to that of the European company, although its performance level and price were much lower. Continue reading “IPR Protection in China for the Medical Device Industry: Case Study” »
Thailand has issued new amendments to its Trademark Act, which will enter into force in the end of July, this year. In order to allow you to familiarize yourselves with the upcoming changes, our IPR SME Helpdesk expert Mr. Franck Fougere from Ananda Intellectual Property has kindly drafted for us a blog post explaining the amendments to the Trademark Act and discussing their significance for the SMEs.