Food and Beverage Podcast with our expert Reinout Van Malenstein

RvMIt’s Friday and the first week of our industry spotlight month is drawing to a close.
As a final treat for EU Food and Beverage SMEs we asked Mr Reinout Van Malenstein, IP lawyer and expert in Chinese intellectual property law for some advice for F&B companies looking to make the leap into the lucrative Chinese market:

 

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Guest Expert Davide Follador: GIs in China Today

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Davide Follador is one of IP Key’s long term experts based in Beijing. He is responsible for the legal component focusing on trademarks, copyright, geographical indications and IP enforcement. He served as officer in the Italian Police and subsequently obtained a Master of Laws in International Commercial Law. He is also a qualified European Trademark and Design Attorney (OHIM) and is a member of the Milan BAR. Davide has been practicing as an  IP lawyer since 2001 and specialises in cross border EU-China Intellectual Property matters, currently working with a cross-cultural and highly specialised international team based in Europe and in China, to design and develop EU-China cooperation activities in the field of intellectual property.

In recent months Davide has worked closely with both EU and domestic Chinese entities in the study of Chinese legal policy regarding GI products. He has kindly collated a wealth of information, together with his professional analysis of the current situation in China which should be of great use to any EU producers of GI products looking to export to China.

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Getting Territorial: Champagne and Geographic Indicators in China

Photo credit: Andrea Parrish-Geyer“Champagne”, “Bordeaux”, “Parma Ham”, “Parmesan”. Each of these products, associated with certain regions, are renowned and trusted for their nature, quality and authenticity. As a consumer, you are probably more familiar with “Scotch”, “Cognac” and “Bavarian beer” than unnamed brands claiming to use the same ingredients. A GI is therefore a labelling that identifies a good as originating in a specific territory, region or locality, where characteristics of the good are associated with its place of origin.[1]

GIs are protected by World Trade Organization (WTO) signatories, including all 28 European Union (EU) Member States (MS) and China – since 2001. This is designed to prevent unfair competition and to protect consumers from purchasing goods that misleadingly claim to be from a particular place.

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What should I know about IPR in Indonesia?

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Indonesia-Flag-Full-HD-Desktop-WallpaperIndonesia’s growth in recent years has been impressive. While it has experienced a slight slow-down, it remains the largest economy in the Association of Southeast Asian Nations (ASEAN).[1] The country’s Gross Domestic Product (GDP) is the 8th largest in the world in terms of purchasing power parity (PPP) and its Gross National Income (GNP) per capita has risen by around EUR 537 over the last 8 years.[2]

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SME in the spotlight: Wuvio

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The Dutch SME Wuvio is a market leader in producing chemicals to combat dust for construction sites, energy producers, mining and dry bulk companies. Wuvio works with unique solutions, using innovative mixtures of chemicals, or chemical compounds, developed in-house. The company had been active in Europe for 11 years when they decided it was time to make the move to China. As unique solutions for industrial processes combined with innovative chemical compounds require a structured approach to IPR, we spoke with Rob te Braake, Wuvio representative in China to share his experiences and give some practical tips for any business looking to protect this kind of intellectual property portfolio.

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