IPR Protection Strategies within the Healthcare Sector in China

The healthcare sector in China is developing rapidly as the rising middle class becomes more and more concerned about quality healthcare services, which are currently quite scarce in China. This, on the other hand,  provides many opportunities for the European SMEs active in the healthcare sector. However, SMEs should pay attention to protecting their IP rights when entering to the lucrative market of China because counterfeiting and other IP infringements still persist in China. For today’s blog post we have chosen to share with you an infographic that will provide you with a basic and easy to read  overview of IP protection in the healthcare sector in China.

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CALISSONS EN DANGER – DES LEÇONS À TIRER ET À RETENIR

Le blogue d’aujourd’hui a été rédigé pour nous par notre expert  en propriété intellectuelle Maître Philippe Girard-Foley de GIRARD-FOLEY & Associates en réponse à la couverture médiatique de l’affaire de Calissons d’Aix. Dans cet article de blogue  Maître Girard-Foley explique le cas en détail et donne quelques conseils sur quelles mesures pourraient être prises pour protéger la marque.

Introduction 

Les médias français résonnent de nouvelles alarmantes concernant l’appropriation des Calissons d’Aix par « la Chine » qui démontrent une grave méconnaissance du sujet. Il paraît urgent de réintroduire dans ce débat un peu de rationalité, ne serait-ce que pour le bénéfice des fabricants concernés et de producteurs français placés dans des conditions semblables de supposée vulnérabilité.

Une marque sans valeur ?

Une marque « Calissons d’Aix » ne vaut rigoureusement rien en Chine sur le plan commercial. Ceci pour la simple et pourtant évidente raison que les mots la constituant sont  incompréhensibles et impossibles à mémoriser pour un consommateur chinois.

La seule valeur de cette marque pourrait être de nuisance, faisant obstacle à l’entrée sur le marché chinois du produit authentique, ce qui serait donc une valeur de rachat.

En termes commerciaux, ce qui compte est (i) la translittération en langue chinoise, basée sur un concept ou sur une analogie phonique, car celle-ci est reconnaissable par le consommateur chinois et (ii) la marque figurative de l’apparence distinctive du calisson. Continue reading “CALISSONS EN DANGER – DES LEÇONS À TIRER ET À RETENIR” »

Bad Faith Trade Mark Registrations in China

Prior trade mark registrations, also called ‘bad-faith registrations’, are a significant problem that many European companies encounter in China. This process commonly involves a Chinese company first registering the trade mark of a foreign company in China with the express intention of selling it back to the foreign company at an inflated price. Finding out that a Chinese company has registered a bad faith trade mark is one of the biggest complaints of European Small and Medium Enterprises (SMEs) trying to enter the Chinese market. These prior registrations can limit the foreign company’s freedom to operate by restricting its ability to enter the China market or even to source goods from China.

As an example, a Scandinavian SME used a Chinese factory to make its goods for export. The Chinese supplier registered the Scandinavian company’s trade mark in China and engaged China’s customs to intercept export goods bearing the trade mark, thereby disrupting the Scandinavian company’s business. Continue reading “Bad Faith Trade Mark Registrations in China” »

Back to the Basics Series: Protecting Trade Secrets in China Part II

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ConfidentialLast week we explored Chinese laws on trade secrets and discussed some measures that the SMEs can take to protect their trade secrets. This week we get more practical and discuss how the SMEs can use non-disclosure agreements and confidentiality agreements to protect their trade secrets. We will also take a look at the measures the SMEs can take, once the trade secrets have been illegally revealed.

Nearly all businesses in all industries and sectors possess trade secrets. Trade secrets are a valuable and highly useful form of intellectual property right (IPR). As the name suggests however, trade secrets are a non-registrable form of intellectual property; they only enjoy legal protection as long as they are not disclosed publically. It is therefore crucial to prevent your trade secrets from being divulged in the first place. Once out, there is usually very little you can do about it. This concluding piece of a two-part article describes measures you can take to help ensure trade secrets aren’t lost through employees and third parties as well as options available to you should your secrets be disclosed. Check the last issue of Eurobiz for part I of this series which outlined how to identify a trade secret and the physical, technical and contractual barriers you can put in place to protect them.  Continue reading “Back to the Basics Series: Protecting Trade Secrets in China Part II” »

Bodega Branding: The How, What, When, and Why of Wine IPR Protection

wine label-03In our last article we sang a song of growth and prosperity for the wine industry in China, fueled by the staggering figures of industry growth and Chinese wine consumption in recent years. This was tempered somewhat by the somewhat tragic tales of the relatively unimpeded development of a parasitic counterfeiting industry which continues to sap the profits of wine producers, damage reputations, and in some cases harm consumers in the process[1].

Today however we’ll be striking a more positive note, and looking at how producers and distributors can utilise the established IPR protection framework maintained by the People’s Republic of China and defend the reputation of their products.

Continue reading “Bodega Branding: The How, What, When, and Why of Wine IPR Protection” »