The fashion industry is booming in China and offering also many promising business opportunities to European SMEs as Chinese consumers appreciate European fashion design. European SMEs should, however, keep in mind that even though Chinese IP laws and regulations have improved a lot, counterfeiting and other IP infringements are still commonplace in China. This blog post gives an overview of IP protection in the fashion industry and explains through one well-known case study the importance of registering also the Chinese version of your brand.
The fashion industry encompasses the design, manufacturing, distribution, retailing, marketing and promotion of clothing, footwear and accessories and is worth billions of Euros every year.
While the fashion industry initially developed in Europe and the United States (the Italian footwear industry is one of the largest in the world and the textile industry is one of the United States’ most important employers in the manufacturing sector), today, fashion is an international and highly globalized sector.
China’s fashion industry, for instance, is set to become the world’s second largest fashion market by 2020, with sales expected to reach over RMB 1.3 trillion (EUR 182 billion) – roughly three times their current level. According to the Boston Consulting Group, China will account for 30% of the global fashion market’s growth over the next five years. Continue reading “IPR Protection in China for the Fashion Industry” »