Copyright: Arne Kuilman

Jollibee Food Corporation (JFC), widely known as Jollibee, is the largest fast food chain in the Philippines. From its modest inception in the late 1970s, it has grown into a multinational corporation, hailed by the Economist as South-East Asia’s answer to McDonalds.[1] Continue reading “Jollibee’s recipe for growth: creating and protecting your brand in South-East Asia” »