Chinese consumers are becoming increasing health-conscious and start to pay more attention to food safety issues. This creates many lucrative opportunities for the European SMEs as the demand for high-quality European food safety technology is rising in China. However, SMEs should pay attention to protecting their IP rights when entering to the promising market of China because counterfeiting and other IP infringements still persist in the country. For today’s blog post we have chosen to share with you an infographic that will provide you with a basic and easy to read overview of IP protection in the food safety industry in China.
Nick has over 25 years of experience personally investigating and putting a stop to counterfeiting activities, 20 of which he has spent working in China for some of the biggest brands and household names. Over the last 6 years he has worked almost exclusively to expose wine counterfeiters and spread the word throughout the wine industry and has developed an extensive knowledge of the strategies and methodologies used by wine counterfeiters in China today.