IP Considerations in Fashion, Design and Lifestyle industry in South-East Asia

fashion2In today’s blog post we are discussing IP protection in fashion, design and lifestyle sector, as this sector is offering more and more business opportunities to  European SMEs in South-East Asia. You’ll learn how to protect your brand in South-East Asia as well as how to protect your design and other creative works.  

The fashion, design and lifestyle sector is a significant driver in South-East Asia’s creative economy. The global fashion industry has traditionally been one of the most lucrative industries, with sales generated in the trillions globally. This is especially true in South-East Asia, where consumers gravitate towards fashion and do not shy away from paying top dollar for luxury fashion products. Singapore, for instance, holds a 2% share of the world apparel market and their fashion industry generates sales of USD3.6 billion[1] (approx. EUR3.1 billion). In Indonesia, it contributed about USD49.3 trillion (approx. EUR42.8 trillion) to the GDP, with the fashion industry alone accounting for 28% of total earnings in the creative economy[2].

Among the South-East Asian countries, the design and lifestyle industry is classified as emerging industries especially in Singapore where, an ad hoc organization, the Design Singapore Council, was established in 2003 to help develop the nation’s design sector, following the Economic Review Committee’s report which identified the creative industry as one of the three new sectors for economic growth of the country.  Similarly, the Thai government is making investments to further strengthen its fashion industry, as for example it is actively supporting the “Bangkok Fashion City” project launched in February 2004, which aims to turn Bangkok into a fashion hub in the South East Asia region and into a world fashion centre.[3]

Given the potential for growth in the fashion, design and lifestyle economy in the South-East Asia region, there is tremendous value in understanding how SMEs can protect their intellectual property in the region. Even though, IP laws and regulations have been considerably improved in most South-East Asian Countries, counterfeiting and other IP violations are still commonplace in the region and thus a comprehensive IP strategy is needed before starting business in the fashion and lifestyle industry in South-East Asia. Continue reading “IP Considerations in Fashion, Design and Lifestyle industry in South-East Asia” »

IPR Protection in China for the Fashion Industry

fashion2The fashion industry is booming in China and offering also many promising business opportunities  to European SMEs as Chinese consumers appreciate European fashion design. European SMEs should, however, keep in mind that even though Chinese IP laws and regulations have improved a lot, counterfeiting and other IP infringements are still commonplace in China. This blog post gives an overview of IP protection in the fashion industry and explains through one well-known case study the importance of registering also the Chinese version of your brand.  

The fashion industry encompasses the design, manufacturing, distribution, retailing, marketing and promotion of clothing, footwear and accessories and is worth billions of Euros every year.

While the fashion industry initially developed in Europe and the United States (the Italian footwear industry is one of the largest in the world and the textile industry is one of the United States’ most important employers in the manufacturing sector), today, fashion is an international and highly globalized sector.

China’s fashion industry, for instance, is set to become the world’s second largest fashion market by 2020, with sales expected to reach over RMB 1.3 trillion (EUR 182 billion) – roughly three times their current level.[1] According to the Boston Consulting Group, China will account for 30% of the global fashion market’s growth over the next five years.[2]  Continue reading “IPR Protection in China for the Fashion Industry” »