Don’t miss this webinar on IPR in South East Asia!

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Webinar pictureJust a quick post today: The ASEAN IPR SME Helpdesk will be hosting its opening webinar this afternoon.

“Who’s it for?” we hear you ask. It’s for European small and medium sized enterprises who are already doing or want to do business in South East Asia, and the network organisations that support them is our reply.

“What will we get from it?” Practical information about how your business can protect its intellectual property (so, your products, innovations, brand etc.) in South East Asia. You’ll also be able to ask your IP questions to the team throughout the webinar. Continue reading “Don’t miss this webinar on IPR in South East Asia!” »

Letting copycats get away with it? Think again

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Many a time, a European company is faced with Chinese companies that infringe its intellectual property rights in China. High costs of litigation, the complexity of navigating a different legal system, and China not being their core market are commonly cited as reasons for foreign companies not ensuring their rights are enforced. In most cases the ‘copycats’ are then left to continue their infringing activities, despite the foreign company knowing about it. This sets a dangerous precedent; especially considering the difficulty of the above ‘obstacles’ is sometimes over-estimated. Continue reading “Letting copycats get away with it? Think again” »