As the market for smartphones is rapidly growing in South-East Asia and many European companies wish to enter the lucrative market of apps, it is time to take a look at how the European SMEs can best protect their valuable intellectual property when entering the South-East Asian markets.
In a world of increasingly affordable smartphone technology and rapidly expanding connectivity, the digital marketplace makes room for new players on the scene: the app developers. Third party’s apps have become a core part of the smartphone package, providing users with almost limitless potential for productivity, utility, education and leisure, and apps serving as a huge part of smartphone marketing strategy and user attraction.
With the number of smartphones overtaking non-smartphones back in 2013 and total worldwide app related revenues set to top $45 billion this year, app development is an increasingly attractive industry for software producers. Continue reading “IP Considerations for App Developers in South-East Asia” »
Should I only register my trade mark in China or should I also register my enterprise name? What’s the difference? In today’s blog post we will take a closer look at the difference between SMEs’ enterprise names and their trade marks and give advice on how to adequately protect both in China. 
In today’s blog post we take a look at the recent developments in Vietnamese IP regulations concerning Internet Domain names and analyse the implications of these regulations to the European SMEs. 
As many of us are returning from the well-deserved vacation, it is time to refresh our memories about the basics of IP protection in China. Today’s blog post will take us back to the basics and discuss patent protection in China. 
In today’s blog post, we will take a look at how SMEs can protect the interior design of their shops, which can be as important as protecting their brand and other types of IP.