South-East Asia IPR Basics Series: Trade Mark Protection in Vietnam

brand-trademark-collageHere at the Helpdesk we always advise companies looking to enter new markets to initiate trade mark registration proceedings ASAP, once the decision is made to investigate a new potential market.

Trade mark protection is cheap, easy and painless if done right. Unfortunately, widespread bad faith registrations and ‘trade mark squatting’ practices in Southeast Asia can make for a far less comfortable experience for companies too slow on the uptake.

Today we discuss the peculiarities of Vietnamese trade mark protection and the registration and enforcement procedures which European SMEs can use to protect their brand and enforce their rights in Vietnam.

As always, our door is always open, and if you have questions about how best to protect your brand in Southeast Asia, just drop us an email today and we’ll get back to you within 3 working days!

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South-East Asia IPR Basics Series: Copyright law in Vietnam

copyright2Continuing our series on the core IPRs relevant to SMEs in Southeast Asia, this month we’ll be looking into the legal framework and practical registration and enforcement procedures in Vietnam, tipped to be one of the world’s fastest growing economies in the coming years.

Copyright is an essential tool in any company’s IPR arsenal, covering not only literary and artistic works, but also your brochure images and text, instruction manuals, and product labels. Here we’ll lay out the Vietnamese copyright law, how to exploit it, and how best to enforce your rights in the event of an infringement.

As always, if you have any further questions, simply drop our experts a message and they’ll get back to you with free, tailored advice for your business.

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Industry Special: Chinese IPRs for GNSS Technologies

shutterstock_245934913Global Navigation Satellite Systems (GNSS) are essential for the operation of Global Positioning Systems (GPS) and Location Based Services (LBS) which we take for granted every day.

We use these systems every day, whether we’re looking for the nearest Starbucks on our smartphone, tracking package deliveries online, or using our GPS to get to the family Christmas gathering on time.

This article gives an outline of the IPRs relevant to all forms of GNSS tech, from chipsets to application software, which are essential to any company looking to exploit China’s ever expanding GNSS market.

If you have any further questions however, don’t hesitate to get in touch with one of our Helpdesk experts, for free, tailored advice to suit your needs.

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South-East Asia IPR Basics Series: Patents in Singapore

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PatentsToday we’re continuing with our South-East Asia IPR Series with another core area of Singaporean IP law, the law of patents. Patents are essential, especially to those operating in the mechanical or electrical engineering sector, or manufacturing goods anywhere in the world.

A solid patent portfolio can prevent the copying and manufacturing of products by competitors and allows SMEs to exploit their inventions free from competition.

In addition, monitoring competitors patent portfolios and applications can provide useful information on their business strategy and product direction, thus enabling SMEs to react in advance of product releases to better handle threats to their market position presented by products utilising these new features or processes.

Singapore has recently been named ASEANs first International Patent Search and Examination Authority under the Patent Cooperation Treaty (PCT), and has the most developed legislation and procedures in the region.

So read on, and if you have any queries, feel free to contact our experts at the South-East Asia IPR SME Helpdesk for free, tailored advice.

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China’s Smartphone Addiction and IPR for App Developers

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8585049088_9d1dbcdf1f_kIn 2014 China’s iOS App downloads surged with a 30% increase in quarterly downloads between Q1 2014 and Q1 2015. This rapid growth, stimulated by the release of the iPhone 6 and heavy investment in Apple’s retail presence in the country, has pushed China to the top spot for App downloads worldwide[1].

Asia is leading a mobile revolution, replacing older, less transportable technologies with a ‘mobile-first’ tech culture. Smartphone penetration in China is far deeper than anywhere in the West, many new users skipping desktop computing entirely in their adoption of smartphones and tablets[2]. In China alone it is estimated that there are more than 700 million active smartphones and there is still potential for further growth as lower cost alternatives increasingly cater for the lower end of the market.

These statistics, coupled with recent developments in Chinese mobile user payment structures makes China a very attractive market for existing and potential app developers, with content creators flocking to take advantage of the newly minted market.

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