Your IP Insider is the blog of the China and South-East Asia IPR SME Helpdesks , two projects are an initiative of the European Commission , which provide free information and services for European Small and Medium-sized Enterprises (SMEs) to both protect and enforce their intellectual property rights (IPR) in China and South-east Asia respectively. Through contributions from experts within the field and the project team members, Your IP Insider discuss IPR developments in China and South-east Asia, and how these affect European companies . We provide practical information on how you can develop your business’ IP strategy with simple, cost-effective measures.