In today’s blog post, we are discussing the protection of design rights in South-East Asia. You’ll learn how to protect the aesthetic aspects of your products or how to protect some aspects of your product packaging. The article also gives an overview on how to enforce your rights once an infringement has occurred.
It is essential for SMEs doing business in South-East Asia to protect their intellectual property rights, as poor IP strategy often leads to the end of business endeavor in the region. Design rights are useful, but oftentimes overlooked means of protecting IP in South-East Asia.
An industrial design right, also known as a design patent in certain jurisdictions, is an exclusive right, which protects designs which give a competitive edge to the owner over competitors due to their aesthetic appeal. Industrial designs can take the form of either two- or three-dimensional shapes, configuration or patterns. Prominent examples include the iPod, shape of the Coca Cola bottle, computer icons, and even the design of mobile applications.
To obtain industrial design protection, SMEs must file an application to register the design in all the countries they foresee business activities, since design rights like other IP rights are territorial. Like patents, protection for industrial rights lasts for a limited period and the duration can vary from country to country. Generally, protection lasts for at least 10 years. Continue reading “Design Rights Protection in South-East Asia” »