Since Indonesia’s design market and especially furniture design market offers interesting opportunities for European SMEs, 40 selected companies recently took part of the EU Gateway Business Avenues mission, where they met with local companies in Indonesia in early March 2017 to find business opportunities. As IP protection is the key to successful new business endeavors abroad, then in today’s blog post, we have chosen to discuss IP protection issues in the contemporary design industry in Indonesia. You will learn what you need to do in order to ensure that your product design is protected in Indonesia.
Market Opportunities for European SMEs in Indonesia
Indonesia’s contemporary design industry holds great potential for European SMEs, supported by government’s initiatives of further developing the industry. Furniture sector is currently the backbone of Indonesia’s design industry as, boosted by high export demands, industrial production in Indonesia’s furniture industry has recorded high increase rate and profits gains over the past few years, a trend which will continue in 2017 and beyond, as Indonesia aims at becoming the dominant player in ASEAN’s furniture market.
Indonesia’s contemporary design market offers interesting business opportunities for European SMEs especially those engaged in the furniture and interior design sector, as the country can offer a competitive manufacturing base with relatively low labor costs and a wide availability of skilled carpenters and wood carvers. Furthermore, the country has vast resources of natural materials like teak, rattan or bamboo, attracting the attention of foreign investors.
The domestic market of Indonesia seems equally promising for imported European design products, especially products relating to interior design and home improvement as there is increasing demand for interior design services due to the booming domestic property sector, such as hotels, condotels, and restaurants. Moreover, the continued expansion of an affluent middle class in the country is driving the demand up for boutique producers of high-end contemporary furniture as well as niche sectors (i.e. leather furniture, European classic style pieces). Continue reading “IPR Protection in Indonesia for Contemporary Design Industry” »