China’s rapidly expanding consumer market creates both opportunities and challenges for European businesses in creative industries. Ideas and designs are the lifeblood of creative businesses and infringement can be particularly costly and damaging. Because creative ideas and designs that are not adequately protected can often fall victim to infringement by potential Chinese clients or Chinese competitors, European businesses are sometimes reluctant to enter the China market and build relationships with Chinese partners. However, by effectively using the Chinese IP system and taking a few key steps, you can protect your company’s IP and foster successful partnerships in China. Continue reading “Drawing up an IP strategy for creative industries in China: an update” »
Tag Archives: Design Patents
The creative industry in China: Less copyright, more “copy, right?”
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After working as a cultural counselor at the Dutch Embassy for five years, Machtelt Schelling decided to make her dream come true and start her own gallery. She founded Ubi Gallery in Beijing in November, 2012. Machtelt says:
“I always had a personal interest in applied arts. When I moved to China I searched for forms of contemporary Chinese design, but could hardly find anything. I visited art academies and asked what their students do after graduating. I found out that it is very difficult for young Chinese designers to start a business. This is partly because they often lack the capital required to start a company and the Chinese educational system does not teach them how to use their talent commercially. Another important reason is that graduates are reluctant to promote their products, as they assume their designs would be copied if they showed them.” Continue reading “The creative industry in China: Less copyright, more “copy, right?”” »