IPR and the Fashion Industry in China

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The fashion industry encompasses the design, manufacturing, distribution, retailing, marketing and promotion of clothing, footwear and accessories and is worth billions of Euros every year.

While the fashion industry initially developed in Europe and the United States (the Italian footwear industry is one of the largest in the world and the textile industry is one of the United States’ most important employers in the manufacturing sector), today, fashion is an international and highly globalised sector.

China’s fashion industry, for instance, is set to become the world’s second largest fashion market by 2020, with sales expected to reach over RMB 1.3 trillion (EUR 182 billion) – roughly three times their current level.[1] According to the Boston Consulting Group, China will account for 30% of the global fashion market’s growth over the next five years.[2]

China therefore represents both opportunities as a manufacturing hub and a maturing consumer market, and risks, as a potential source of counterfeit merchandise. In order to avoid potentially damaging losses, EU SMEs operating in the fashion industry should take important measures to protect their intellectual property rights (IPR) in China. This blog outlines relevant IPR protection strategies in China, of particular relevance to the fashion industry.

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Industry Spotlight: IPR in the ICT Industry

shutterstock_182269964China’s IPR (intellectual property rights) protection system is expanding and improving, but it remains separate and distinct from the European system. Accordingly, to be successful in China your business must take preventative measures to protect your intellectual property rights; one must obtain valid IPR rights in China as a minimum first step. In other words, the protection of IPR rights should be a key part of your business strategy, whether entering or expanding operations in China.

While some IPR issues are common to all types of European companies doing business in China, others are specific to the ICT industry. The China IPR SME Helpdesk outlines appropriate patent and trade secret strategies, the type of patents particularly relevant to ICT companies and suitable IPR enforcement measures. Enforcement of IPR is discussed through a case study of an IT company that has taken enforcement actions in China.

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Food and Beverage Podcast with our expert Reinout Van Malenstein

RvMIt’s Friday and the first week of our industry spotlight month is drawing to a close.
As a final treat for EU Food and Beverage SMEs we asked Mr Reinout Van Malenstein, IP lawyer and expert in Chinese intellectual property law for some advice for F&B companies looking to make the leap into the lucrative Chinese market:

 

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Cooking up a Winning IP Strategy for the F&B Industry in Indonesia

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Olive oilThe food and beverage (F&B) industry includes the research and development, processing, production, wholesale and distribution, including branding and retailing, of a wide range of food and beverage products.

Recent research by the EU SME Centre suggests that European SMEs are increasingly expanding their business abroad, and are making significant investments in product development, pricing and growth strategies in emerging markets.

Rapid economic growth in South-East Asia is creating a burgeoning market for imported F&B products. Indonesia accounts for one third of the region’s GDP and has the fifth largest fresh food market in the world.[1] The turnover in Indonesia’s processed F&B industry grew by 4 to 5 percent in the first quarter of 2015 from the same period last year.[2]

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