Trade Mark Protection in Myanmar: A Case Study

imageedit_1_8961851529In today’s blog post we are taking a look at the trade mark protection in Myanmar, a country that is in the process of modernizing its IP laws. Even though  Myanmar has published a new Draft Trade Mark Law back in 2015, the law has still not yet come to force and in the meantime EU SMEs still  need to protect their IP in Myanmar. This blog post offers some advice on how to protect your trade mark and the design of your package in Myanmar by focusing on a recent case study. 

Trade Mark Regime in Myanmar

Compared to other South-East Asian countries, Myanmar currently has the weakest IP laws and regulations in place. Myanmar is not yet a signatory of any multilateral trade mark treaty. However, in accordance with the Agreement on Trade Related Aspects of Intellectual Property Rights (TRIPS) , to which it has acceded, Myanmar is required to implement and comply with Articles 1-12, Article 19 of the Paris Convention and the terms of TRIPS by no later than 1st July 2021. Myanmar is now in the process of drafting several IP laws

Currently, there is still neither a particular statute nor law on trade marks, nor specific provisions regarding the registration of trade marks in Myanmar. However, the Penal Code of Myanmar defines a trade mark as “a mark used for denoting that goods are the manufactured merchandise of a particular person”. Likewise, the Private Industrial Enterprise Law provides that “a business is not allowed to distribute or sell its goods without trademark”. At present, foreign companies doing business in Myanmar have been relying on these laws to enforce their IP rights relating to trade mark. Continue reading “Trade Mark Protection in Myanmar: A Case Study” »

Infographic: Protecting IP in the Green Tech Sector in China

European SMEs will have numerous opportunities in the green tech sector around the world as the Paris Agreement enters into force. However, SMEs should pay special attention to protecting their IP rights when entering to the lucrative market of China because counterfeiting and other IP infringements still persist in China. For today’s blog post we have chosen to share with you an infographic that will provide you with a basic and easy to read  overview of IP protection in the green tech sector in China.  

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COP 21, COP 22 et la protection juridique de la “Technologie Verte”

clean-techAvec l’entrée en vigueur de l’Accord de Paris, les PME européennes engagées dans les technologies vertes auront de nombreuses opportunités d’affaires dans le monde entier. Cependant, lorsqu’ils entrent dans les marchés lucratifs de la Chine ou de l’Asie du Sud-Est, les entreprises doivent accorder une attention particulière aux droits de propriété intellectuelle, car la contrefaçon et les autres formes de violation des droits de propriété intellectuelle persistent encore dans ces régions. Cet article de blogue  explore la protection de la propriété intellectuelle dans l’industrie des technologies propres et a été  rédigé pour nous par notre expert en propriété intellectuelle Maître Philippe Girard-Foley de GIRARD-FOLEY & Associates.

Introduction 

Alors que s’ouvre la COP 22 visant à mettre en œuvre les principes de l’Accord de Paris sur le climat entré en vigueur le 4 novembre dernier, une question qui se pose aux juristes est celle de la protection des avancées technologiques dans ce domaine. Les technologies vertes visent un objectif qui dépasse le seul profit mais n’en demeurent pas moins une branche de l’industrie, confrontée aux mêmes contraintes de rentabilité et de succès. Comme l’industrie “traditionnelle”, l’industrie verte a besoin de la propriété intellectuelle pour assurer la protection du retour sur investissement technologique et commercial. Mais la propriété intellectuelle s’est elle adaptée aux spécificités de cette industrie? Quelles sont les questions que doivent se poser les industriels de la technologie verte en matière de propriété intellectuelle? Cet article, basé sur une présentation de son auteur dans le cadre d’un webinar organisé le 7 octobre 2016 par le South-Asia IPR SME Helpdesk, un programme co-financé par l’Union Européenne et par la Chambre de Commerce Européenne en Malaisie, tente d’apporter des réponses pratiques à ces questions.

  1. Technologie verte et propriété intellectuelle : une affaire de choix

1.1. La technologie verte étant d’apparition récente, est par essence une industrie d’innovation.

Il en résulte une plus grande dépendance quant à la protection que peut offrir la propriété intellectuelle, mais aussi:

1.1.1. un coût plus important avant la mise sur le marché, ceci résultant :

  • du contenu élevé en recherche & développement (“R&D”) dans le produit final; et
  • de la nécessité de recourir, avec le brevet, à un mode de protection des actifs immatériels onéreux.

Continue reading “COP 21, COP 22 et la protection juridique de la “Technologie Verte”” »

Enforcing IPR in China: a Case Study

courtEnforcing your IP rights in case of an infringement is one of the key factors of business success in China as the reputation of being litigious eventually discourages counterfeiters from infringing on your products. In today’s blog post we will take a look at how one French garment company dealt with IP infringements and what did the company learn from its experience.

Creative industry goods are valuable not only for their designs but often their trade marks too, and businesses should be aware that intellectual property rights (IPR) infringement can target either or both of these types of intangible assets. However, in actual cases of infringement enforcement processes are not always straightforward, and careful consideration and adaptation of strategies is necessary, as illustrated in this case study of a French garment designer.

Background

A French company “A” entered into a joint venture agreement with a Chinese company “B” in order to manufacture and export a seasonal garment collection to Europe. To minimise costs, the design of each individual piece of clothes was not been protected in China. However the trade mark appearing on the collar label was registered.

“A” was providing their new patterns to “B”, 3 to 4 months prior to the launch of their collection. “B” was then sub-contracting the manufacture of the garments to another factory of which “A” was not aware. The goods were then exported by “B” to “A”, who was receiving the goods for distribution in their stores. Additionally, “A” did not have any local representative in China to supervise and check production and quality.

After two or three collections were manufactured, the quality of the production started going down to the extent that “A” had to refuse entire shipments of goods. As the poor quality of the products was putting its business in jeopardy, “A” was forced to find an alternative way to manufacture the goods. Continue reading “Enforcing IPR in China: a Case Study” »

IPR Protection in China for the Medical Device Industry: Case Study

pharma-sectorIn today’s blog post we will take a look at a case study from the medical device industry in order to explore how important it is to register and obtain IP rights in China before starting to do business in or with China. The case study will also show that persistent IP enforcement is one of the key factors to IP protection and business success in China. 

Background of the Case

A European company in the dental instruments sector was selling their product in China through a Chinese distributor. They discovered a competitor in China was offering a similar, but lower-specification product, using an identical exterior design, colour scheme, and control interface. The technical manual, diagrams and parts of their brochure appeared in part to be directly copied from the original. Overall, the competitor’s product gave the appearance of being similar in function to that of the European company, although its performance level and price were much lower. Continue reading “IPR Protection in China for the Medical Device Industry: Case Study” »