Cleantech in Thailand: Some IP Considerations for the Rapidly Developing Market

clean-techIn today’s blog post we are taking a closer look at the IP protection in Cleantech industry in Thailand, which has in recent years attracted the attention of European SMEs as the market is offering many promising opportunities.

As Thailand is one of the leaders in South-East Asia region in terms of renewable energy solutions, especially connected to solar power, but also to biomass and hydropower, its market attracts cleantech companies from over the world. Given Thai government’s ambitious plan of achieving a 25% energy consumption from renewable energy sources by 2021[1], and the fact Thailand’s energy consumption is predicted to jump by 75% over next two decades[2], Thai cleantech market is expected to offer promising opportunities for European SMEs whose top-notch technology is especially sought after.

Because of the abundance of renewable energy sources, including sun, hydropower, and biomass, the country could become a true renewable energy powerhouse. Cleantech companies focused on solar energy, biosphere alternative energy systems, energy conservation and efficiency can find promising business opportunities in Thailand because these areas are also receiving the lion’s share of Thai government’s investments on renewable energy.

European cleantech companies should, however, pay attention to protecting their IP rights when planning their business strategy for the Thai market, because IP infringements are still relatively common in the country. Furthermore, cleantech industry tends to have high level of collaboration and licensing which make IP ownership the centerpiece of the business strategy.  Well-managed IP is often a key factor for business success and neglecting to register IP rights in Thailand could easily end SMEs’ business endeavor in the country. Thus, a robust and integrated IPR strategy is needed, when entering Thailand’s market. Continue reading “Cleantech in Thailand: Some IP Considerations for the Rapidly Developing Market” »

COP 21, COP 22 et la protection juridique de la “Technologie Verte”

clean-techAvec l’entrée en vigueur de l’Accord de Paris, les PME européennes engagées dans les technologies vertes auront de nombreuses opportunités d’affaires dans le monde entier. Cependant, lorsqu’ils entrent dans les marchés lucratifs de la Chine ou de l’Asie du Sud-Est, les entreprises doivent accorder une attention particulière aux droits de propriété intellectuelle, car la contrefaçon et les autres formes de violation des droits de propriété intellectuelle persistent encore dans ces régions. Cet article de blogue  explore la protection de la propriété intellectuelle dans l’industrie des technologies propres et a été  rédigé pour nous par notre expert en propriété intellectuelle Maître Philippe Girard-Foley de GIRARD-FOLEY & Associates.

Introduction 

Alors que s’ouvre la COP 22 visant à mettre en œuvre les principes de l’Accord de Paris sur le climat entré en vigueur le 4 novembre dernier, une question qui se pose aux juristes est celle de la protection des avancées technologiques dans ce domaine. Les technologies vertes visent un objectif qui dépasse le seul profit mais n’en demeurent pas moins une branche de l’industrie, confrontée aux mêmes contraintes de rentabilité et de succès. Comme l’industrie “traditionnelle”, l’industrie verte a besoin de la propriété intellectuelle pour assurer la protection du retour sur investissement technologique et commercial. Mais la propriété intellectuelle s’est elle adaptée aux spécificités de cette industrie? Quelles sont les questions que doivent se poser les industriels de la technologie verte en matière de propriété intellectuelle? Cet article, basé sur une présentation de son auteur dans le cadre d’un webinar organisé le 7 octobre 2016 par le South-Asia IPR SME Helpdesk, un programme co-financé par l’Union Européenne et par la Chambre de Commerce Européenne en Malaisie, tente d’apporter des réponses pratiques à ces questions.

  1. Technologie verte et propriété intellectuelle : une affaire de choix

1.1. La technologie verte étant d’apparition récente, est par essence une industrie d’innovation.

Il en résulte une plus grande dépendance quant à la protection que peut offrir la propriété intellectuelle, mais aussi:

1.1.1. un coût plus important avant la mise sur le marché, ceci résultant :

  • du contenu élevé en recherche & développement (“R&D”) dans le produit final; et
  • de la nécessité de recourir, avec le brevet, à un mode de protection des actifs immatériels onéreux.

Continue reading “COP 21, COP 22 et la protection juridique de la “Technologie Verte”” »

Industry Spotlight: IPR Strategies in China for Cleantech Industry

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MC900437625China is the fastest growing market for wind and nuclear power generation, and is investing heavily in exploring alternative, renewable means of addressing its immense energy needs. With a large potential cleantech market, and strong government support for the development and adoption of new clean technologies, China presents great opportunities for European cleantech SMEs.

China’s large market potential means that cleantech businesses cannot risk losing a strategic foothold in China by waiting to act. However, cleantech businesses that enter China need to understand that while good execution, effective management, and access to financing is critical to maintaining a competitive advantage, protecting good technology is also equally critical. Although technology transfer can be structured in a way that minimises IP risk, additional preparation and measures directed at the IP environment in China need to be considered as well.

How IP fits into an overall business strategy will depend on whether the firm is a start-up or a growth business, and also whether the technology itself is new and untested in the market, or mature and ‘off-patent’ (technology that is no longer protected by patent). Different businesses will use IP to achieve different objectives, such as to maximise revenue-generation by monetising their IP portfolio through licensing, increase opportunities for partnerships and cross-licensing, or bar new market entrants. Continue reading “Industry Spotlight: IPR Strategies in China for Cleantech Industry” »