Tag Archives: Business

South-East Asia IPR Basics Series: Trade Mark Protection in Vietnam

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brand-trademark-collageHere at the Helpdesk we always advise companies looking to enter new markets to initiate trade mark registration proceedings ASAP, once the decision is made to investigate a new potential market.

Trade mark protection is cheap, easy and painless if done right. Unfortunately, widespread bad faith registrations and ‘trade mark squatting’ practices in Southeast Asia can make for a far less comfortable experience for companies too slow on the uptake.

Today we discuss the peculiarities of Vietnamese trade mark protection and the registration and enforcement procedures which European SMEs can use to protect their brand and enforce their rights in Vietnam.

As always, our door is always open, and if you have questions about how best to protect your brand in Southeast Asia, just drop us an email today and we’ll get back to you within 3 working days!

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Managing Intellectual Property as a Business Asset

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 woshou2_007Although intellectual property is a critical part of many companies’ portfolios and a key ingredient in their competitive advantage, it is often overlooked when assessing the value of a business. This can cause companies to fall short of their investment potential.

In this article, we take a step back and look at how and why intellectual property should be treated as a business asset and give broad outlines for IP strategies. For more information, get in touch with our experts today.

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South-East Asia IPR Basics Series: Trade Secrets in Vietnam

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ConfidentialContinuing our Vietnam IPR month, today’s post covers the protection of trade secrets in Vietnam.

Remember, trade secrets are only protected as long as they remain outside of the public domain, so the best way to protect them is to limit the availability of the information, and who has access.

If you have any questions about protecting your company’s trade secrets in Vietnam, or indeed anywhere in Southeast Asia,  It’s no secret that our expert’s tailored advice is provided completely free of charge. So get in touch today, and our experts can point you in the right direction.

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South-East Asia IPR Basics Series: Copyright law in Vietnam

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copyright2Continuing our series on the core IPRs relevant to SMEs in Southeast Asia, this month we’ll be looking into the legal framework and practical registration and enforcement procedures in Vietnam, tipped to be one of the world’s fastest growing economies in the coming years.

Copyright is an essential tool in any company’s IPR arsenal, covering not only literary and artistic works, but also your brochure images and text, instruction manuals, and product labels. Here we’ll lay out the Vietnamese copyright law, how to exploit it, and how best to enforce your rights in the event of an infringement.

As always, if you have any further questions, simply drop our experts a message and they’ll get back to you with free, tailored advice for your business.

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Be IProtected: Cecile’s story – Part 1

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Cecile manages a small European enterprise designing state of the art, environmentally friendly and beautifully designed public sanitation solutions. This month, we had a chance to discuss the company’s future plans and IP protection strategy with her.

Cecile first heard about the China IPR SME Helpdesk and its services when she attended one of our events during the 2014 Mission for Growth in Chengdu, China. She was interested to hear how to protect her company’s brand and designs in the Chinese market at this initial stage of her company’s internationalisation.

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