Underpinned by the intensive governmental investments in marketing and infrastructure to support the tourism industry, the Philippines’ tourism industry is rapidly growing. The industry contributes around 11% to the annual GDP of the Philippines, bringing in about EUR 30 billion in 20141. As the country is promoting foreign investments in special economic zones of tourism development like Metro Manila, Cebu City and Mactan Island, there will be many lucrative future business opportunities for European SMEs in the tourism industry in the Philippines.
SMEs engaged in tourism industry need to pay special attention to protecting their intellectual property (IP) rights, because IP infringements are still relatively common in the Philippines. IP rights are a key factor for business success and neglecting to register these rights in the Philippines could easily end SMEs’ business endeavor in the country. Thus, a robust IPR strategy is needed, when entering the promising market of the Philippines.
Make Sure your Brand is Protected
Branding is especially crucial for the tourism sector, as it allows companies to differentiate themselves from the rest, creating a niche market and an individual appeal that will translate into more tourist arrivals. Thus, it could have devastating consequences for a European SME if another company started to use similar or identical brand to promote their services. In tourism sector ‘destination branding’ is equally important to company branding. Destination branding often relies on a logo and a tagline, the examples being the Swiss resort St. Moritz using the tagline ‘Top of the World’, the Tourism Malaysia campaign of ‘Malaysia, Truly Asia’ or the slogan ‘it’s more fun in the Philippines’ that the Philippines Department of Tourism uses to promote the country internationally. Continue reading “How to Protect your IPR in the Tourism Industry in the Philippines” »
Business in South-East Asia – the facts and figures
Economic growth in South-East Asia has been, and is likely to remain strong. As its economies have shifted from exports to a broader base of growth drivers, both consumption and investment in the region has soared.
Between 2015 and 2019, it is predicted that the ten ASEAN nations (Indonesia, Malaysia, the Philippines, Singapore, Thailand, Brunei Darussalam, Cambodia, Laos, Myanmar and Vietnam) will experience 5.6% GDP growth on average, with business fueling much of the growth in the region.
This region is increasingly attractive for international trade and foreign investment, due to rising domestic demand for foreign products. Among the most promising sectors for European companies in South-East Asia are electronics, automotive components, mechanical engineering (machinery), IT/software, food processing and leisure and tourism. Continue reading “Tips for Protecting your Brand in South-East Asia” »
Here at the Helpdesk we always advise companies looking to enter new markets to initiate trade mark registration proceedings ASAP, once the decision is made to investigate a new potential market.
Trade mark protection is cheap, easy and painless if done right. Unfortunately, widespread bad faith registrations and ‘trade mark squatting’ practices in Southeast Asia can make for a far less comfortable experience for companies too slow on the uptake.
Today we discuss the peculiarities of Vietnamese trade mark protection and the registration and enforcement procedures which European SMEs can use to protect their brand and enforce their rights in Vietnam.
As always, our door is always open, and if you have questions about how best to protect your brand in Southeast Asia, just drop us an email today and we’ll get back to you within 3 working days!