In Today’s blog post we are taking a closer look at the IP protection in the Philippines in the food and beverage sector, which has recently also started to offer many business opportunities for European SMEs. You will learn more about how to protect your brand and your precious recipes. Besides brand protection, package design is also important in the Philippines, as consumers often make their purchasing decisions based on the attractiveness of the packaging. Finally, we’re also discussing the options for Geographical Indications’ protection.
The Philippines’ rapidly growing food & beverage industry is one of the biggest contributors to nation’s economy making up about half of its manufacturing sector and contributing about 23-24% of the country’s GDP. The Philippines is one of the Asia’s largest producers of food, with the value of food processing sector exceeding 24 billion EUR. Given the Philippines’ government’s commitment to further developing the food and beverage industry as one of the priority industries and opening it further up to foreign investments, the Philippines’ F&B industry has become more attractive for European SMEs.
Propelled by increasing disposable income amongst the upper and middle classes and the proliferation of retail and shopping centers as well as by highly urbanized population, the Philippine’s domestic food and beverages market looks quite promising for the European SMEs. The Philippines’ consumers appreciate the high quality and healthy nature of European food and beverage products. As a general trend, the Philippines’ young and fast-growing consumer base is gradually becoming more health-conscious and is increasingly willing to try out new products. As the spending power of the upper-middle and middle class is increasing, there is also greater demand for imported premium products, which offers many business opportunities for the European SMEs. Continue reading “IP Protection in the Philippines for the Food and Beverage Industry” »