EUIPO: New Image Recognition Technology in Design and Trade Mark Search

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The European Union Intellectual Property Office (EUIPO) has implemented a new  artificial intelligence solution to allows its users to carry out image-based searches for designs and trade marks, with new algorithms both in eSearch Plus and TMView.

In the advanced search function of eSearch Plus, the new algorithms can make Locarno and Vienna class suggestions based on uploaded images, thus making searches for trade marks and designs easier. Users can upload up to seven view images of a design to see if anything similar is already registered at the EUIPO. This service is free of charge, supporting users before filing and afterwards, for monitoring purposes.

More details about the new AI solution and image-based searches are available at the EUIPO website.

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