Category Archives: South-East Asia IP Protection

How to Protect your Trade Mark in South-East Asia

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trademarkWith the arrival of the new year, many SMEs are planning to start new business endeavors in the lucrative markets of South-East Asia. However, with all this new year’s enthusiasm, it is very easy to forget that counterfeiting and other IP violations are still commonplace in South-East Asia. Thus, it is very important to have a robust IP strategy in place when entering the promising markets of South-East Asia. In today’s blog post, we are, therefore, taking a closer look at trade mark protection in South-East Asia, focusing on trade mark registration, protection and enforcement. 

Generally speaking, a trade mark is a sign which serves on the market to distinguish the goods and services of one undertaking from others, and over which the owner has an exclusive right. Trade marks are words, logos, devices or other distinctive features which can be represented graphically. In some South-East Asia countries, such as Singapore, Malaysia, Brunei, Laos, Cambodia, Vietnam and Thailand, they may also consist of the shape of goods or their packaging in three-dimensional form. As of now, Singapore is the only South-East Asian country to recognize trade marks based on sound.

Trade marks are an essential part of the identity of goods and services. They help deliver brand recognition, i.e. they distinguish your company from the competition. They also help to build trust, reputation and goodwill for your company as well as play an important role in marketing and advertising. A trade mark can become an important asset with significant monetary value for a company and should, thus, be protected. Continue reading “How to Protect your Trade Mark in South-East Asia” »

Copyright Protection in Brunei Darussalam

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shutterstock_176603774In today’s blog post we are taking a look at the copyright protection in Brunei Darussalam, the smallest nation in ASEAN. You’ll learn how to protect your copyright and what actions are there available in the case of a copyright infringement. 

Background for EU SMEs

Brunei Darussalam is one of the 10 countries of the Association of South-East Asian Nations (ASEAN).  Despite being one of the smallest ASEAN countries, it is also one of the wealthiest nations in the South-East Asian region. Brunei Darussalam has an annual GDP of EUR 10.6 billion[1] and most of its revenue comes from the exports of crude oil and natural gas.

The European Union is Brunei Darussalam’s 5th largest trading partner. The EU’s Key exports to Brunei Darussalam include pearls, precious metals, transport equipment and machinery and appliances. The EU’s key imports from Brunei Darussalam include machinery and appliances, optical and photographic instruments, pearls and precious metals.

Brunei Darussalam’s legal system is based on English Common Law and since the year 2000, Brunei Darussalam has passed various legislations on trade marks, industrial designs, copyright and patents. Brunei Darussalam’s IP legal system is in compliance with international standards, complying with international agreements and treaties administered by the World Intellectual Property Organisation (WIPO). It is a member of a number of conventions including the Paris Convention, the Berne Convention, the Patent Cooperation Treaty (PCT) and the Hague Agreement Concerning the International Registration of Industrial Designs. Brunei Darussalam is also a signatory of the TRIPS agreement. Continue reading “Copyright Protection in Brunei Darussalam” »

Explaining the New Regulations of Foreign Contractor Withholding Tax on Trade Marks in Vietnam

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shutterstock_81193486-520x345In today’s blog post we asked our IP expert Mr. Son Doan to clarify the provisions of the Official Letter on taxing the transfer of the right to use trade marks, issued by the Ministry of  Finance of Vietnam. 

On 7 November 2016 the Ministry of Finance of Vietnam issued the Official Letter 15888/BCT-CST to provide detailed guidance on foreign contractor withholding tax (FCWT) applicable to income of foreign contractors from transfer of right to use a trade mark. According to the Official Letter:

  • Pursuant to the Law on Intellectual Property, when a Vietnamese party uses a trade mark and makes payments to a foreign party for the transfer of use right, this should be considered as transfer of the right to use a trade marks in accordance with the Law on Intellectual Property, distinguishable from the assignment intellectual property rights.
  • As a result the income of foreign contractors from transfer of the rights to use a trade mark should be subject to FCWT with applicable tax rates as follows:
    • CIT rate on taxable revenue is 10%
    • VAT rate is 10% (if foreign contractor declare VAT under the credit method) or 5% (if foreign contractors declare VAT under the deemed method).

This means that if a foreign owner fully transfers the ownership of a trade mark to a Vietnamese party, there will be no taxes applied. However, if the foreign company merely grants the right to use the brand to the local Vietnamese businesses, then Vietnam tax authorities will collect the CIT and also the VAT.  Continue reading “Explaining the New Regulations of Foreign Contractor Withholding Tax on Trade Marks in Vietnam” »

Trade Mark Protection in Myanmar: A Case Study

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imageedit_1_8961851529In today’s blog post we are taking a look at the trade mark protection in Myanmar, a country that is in the process of modernizing its IP laws. Even though  Myanmar has published a new Draft Trade Mark Law back in 2015, the law has still not yet come to force and in the meantime EU SMEs still  need to protect their IP in Myanmar. This blog post offers some advice on how to protect your trade mark and the design of your package in Myanmar by focusing on a recent case study. 

Trade Mark Regime in Myanmar

Compared to other South-East Asian countries, Myanmar currently has the weakest IP laws and regulations in place. Myanmar is not yet a signatory of any multilateral trade mark treaty. However, in accordance with the Agreement on Trade Related Aspects of Intellectual Property Rights (TRIPS) , to which it has acceded, Myanmar is required to implement and comply with Articles 1-12, Article 19 of the Paris Convention and the terms of TRIPS by no later than 1st July 2021. Myanmar is now in the process of drafting several IP laws

Currently, there is still neither a particular statute nor law on trade marks, nor specific provisions regarding the registration of trade marks in Myanmar. However, the Penal Code of Myanmar defines a trade mark as “a mark used for denoting that goods are the manufactured merchandise of a particular person”. Likewise, the Private Industrial Enterprise Law provides that “a business is not allowed to distribute or sell its goods without trademark”. At present, foreign companies doing business in Myanmar have been relying on these laws to enforce their IP rights relating to trade mark. Continue reading “Trade Mark Protection in Myanmar: A Case Study” »

IP Protection for the Food & Beverages Industry in Malaysia

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fb-ip-protectionIn today’s blog post we are taking a look at the IP protection in Malaysia for the food and beverages sector. The F&B sector in Malaysia is rapidly growing,  but so are counterfeiting and other IP infringements. This blog post gives some advice to European SMEs on how to build a robust IP protection strategy in Malaysia for the food and beverages sector.  

Malaysia’s food & beverage industry is growing rapidly, with the revenue of over 25 billion EUR in 2015 and with an annual growth rate of 7.6%,[1] making the country thus attractive for European SMEs.

Malaysia has a large Muslim population and has, thus strong consumer demand for imported beef, mutton and other halal products.  This means that importers should be aware of that all slaughtered food must possess halal certification and adhere to specific labelling requirements.

Malaysia’s rapidly growing middle class constitutes a consumer base that is increasingly health-conscious, pays attention to the nutrition value of the food, prefers minimally processed fresh food and tends to trust foreign (western) brands when it comes to packaged food.

Together with rapid economic growth, counterfeiting in food products has also increased dramatically in recent years. Thus, the EU SMEs should take steps to ensure that their IP rights are protected, when selling their food products to Malaysia.

IPR are very relevant in the food & beverage industry, such as Trade Marks, Geographical Indications, Design and Trade Secrets.

Trade Mark Protection in Malaysia

Increasing brand consciousness, concerns about food safety and the relatively high number of counterfeiting in the country mean that brand reputation is especially important in Malaysia. A trustworthy brand can be critical to the success of food & beverage products as company’s trade mark functions as a badge of quality. Continue reading “IP Protection for the Food & Beverages Industry in Malaysia” »