Recommended reading: EU-China Collaboration – Sustaining Technology and Research

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A piece of recommended reading this week for European technology companies considering R&D in China….

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First to score, first to file: trade marking goal celebrations at the World Cup

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Your IP Insider was supposed to be investigating the latest IPR developments in China and Southeast Asia but despite all best efforts, our attention keeps getting drawn to a little event starting in Brazil on Thursday….

Following the London 2012 Olympics, China saw a rush of applications to register Usain Bolt’s ‘Lightning Bolt’ celebration as a Trade Mark (note that Usain Bolt did not apply). That got us thinking; who has a goal celebration that would be worthy of trade marking? In the past there have been some famous candidates (think of Bebeto’s 1994 ‘Baby-rocking’) as well as some that were more, well, infamous (Peter Crouch’s 2006 ‘Robot’, anyone?!). Below are five celebrations that could make it into the global consciousness if their perpetrators have a successful tournament.

Picture source: Anos Noventa

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We don’t need an IPR strategy for China….

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With a number of years of operating the China IPR SME Helpdesk under our belt, we’ve seen many changes to the types of enquiries we receive, as sectoral trends shift and businesses adjust to a changing IPR environment.

However, certain enquiry and case profiles persist – it seems that many businesses still hold the view that they face lower risks in China, and accordingly pay less attention to IP, only to realise their shortfalls too little, too late.

Here we look at some common misconceptions from those that think the risks are negligible….

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Recommended reading: Comment on revised draft TRAB rules

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A quick recommendation here for those eagerly anticipating the reforms of trademark legislation in China. Our fellow bloggers, China IPR, have posted some interesting observations on the new rules of Trademark Review and Adjudication Board (TRAB) that are currently up for public consultation.

The TRAB will be a key institutional mechanism in IPR cases for foreign and domestic firms, for instance determining the form of evidence that can be used in IP cases. Thus any changes here may have big effects for future IPR enforcement in China.

Read the post here.

Doing Business in Myanmar: Part 1 – Challenges & Opportunities

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Your IP Insider has been on the road recently, in fact, it’s been more of a voyage of discovery…. The subject? Myanmar.

shutterstock_71051062Political and civil unrest have kept this country in almost complete isolation for decades but with the success of the National League for Democracy in by-elections held in 2012, Myanmar is gradually opening its market to the outside world. We’re going to describe the considerations for doing business in Myanmar in a mini-series of posts starting with part 1 today: The economic situation and challenges & opportunities for European businesses. Continue reading “Doing Business in Myanmar: Part 1 – Challenges & Opportunities” »