What were the words on everyone’s lips when attending the business matchmaking event of the European Commission’s ‘Mission for Green Growth’ event on 19 July …Well all we were listening for was IP, IP, and IP.
You see whilst European SMEs were batting their eyelids and getting coquettish with new business contacts in the Chinese market, the IPR Helpdesk was ready on hand to offer expert first line advice to these SMEs on how they can prepare and protect themselves before delving head-first into their new ‘relationships’. Continue reading “SME Biz talk: Keeping the KERCHING to yourself!” »