Alibaba Revises Taobao IPR Enforcement System

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Carrying on with the theme from the China IPR SME Helpdesk’s last blog post on e-commerce brand protection, Alibaba Group have made revisions to Taobao’s enforcement policies which took effect last month.

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Happy World Intellectual Property Day

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World Intellectual Property Day on 26th April, also known as World IP Day, though unfortunately not recognised as a national holiday (yet), there are still a number of events and activities happening worldwide to mark the occasion.

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First to score, first to file: trade marking goal celebrations at the World Cup

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Your IP Insider was supposed to be investigating the latest IPR developments in China and Southeast Asia but despite all best efforts, our attention keeps getting drawn to a little event starting in Brazil on Thursday….

Following the London 2012 Olympics, China saw a rush of applications to register Usain Bolt’s ‘Lightning Bolt’ celebration as a Trade Mark (note that Usain Bolt did not apply). That got us thinking; who has a goal celebration that would be worthy of trade marking? In the past there have been some famous candidates (think of Bebeto’s 1994 ‘Baby-rocking’) as well as some that were more, well, infamous (Peter Crouch’s 2006 ‘Robot’, anyone?!). Below are five celebrations that could make it into the global consciousness if their perpetrators have a successful tournament.

Picture source: Anos Noventa

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Let the Games Begin… It’s official: the Serious Game has been launched!

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Winners of the Serious Game Launch Competition

The China IPR SME Helpdesk launched the Serious Game on Thursday, 22 May at the Four Seasons Hotel in Beijing. There were games to be played, prizes to be won and networks to be made. The name of the game was simple. Each person attending played in a team of four and each team had one hour to earn as much profit as possible – the team that earned the most amount of money would win a prize (hello, chocolates and legal vouchers!).

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We’re not always so serious about intellectual property.… Introducing the Serious Game

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serious game screenshot 3Whoever said learning about intellectual property rights in China couldn’t be fun? Well, even if they did they won’t anymore: The China IPR SME Helpdesk is set to release it’s IPR Serious Game – the most, ahem, entertaining IPR tool yet to be added to its arsenal.

So what’s it all about then…?

 

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