An Introduction to Intellectual Property Protection and Enforcement in China and South-East Asia

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This article is written by our China IP Expert, Ms Alessandra Chies, on the occasion of the Texworld Trade Fair, the No.1 European Trade Fair for Worldwide Apparel Sourcing which this year took place in Paris on 18-21 September. It gathered over 600 international suppliers, companies and EU SMEs, as well as about 950 fabrics manufacturers from 27 countries. 90px-Aguayos This article provides a concise yet comprehensive introduction to Intellectual Property protection and enforcement in China and South-East Asia, and summarizes the main talking points discussed by Alessandra Chies at Texworld on 18 September 2017. 

Intellectual Property (IP) protection is a primary method for securing a return on investment in innovation, offering to IP owners a competitive edge that others will not have. SMEs invest a tremendous amount of time, passion and monetary efforts in R&D and marketing, but often fail to consider that, in most countries, the only way to enjoy exclusive rights over their creative efforts and their business identity (trademark) is through IPRs registration. Considering that in the textile sector one single product can brilliantly encompass almost all form of IP rights, understanding and defending them is a paramount objective: a Patent for the new man-made yarn, the Design for an innovative texture of the fabric, the Copyright for the drawing painted on it, the Trade-secret for the dying procedure and the Trademark as representation of the business identity, all in one small piece of cloth.

The point is that Trademarks, Designs, Patents, are territorial rights and most countries adopt the first to file principle: this means in practice that the IPRs belong to their creator only if their creator was the first one to register it in that Country. And each Country in the world has its set of rules, its peculiarities, its advantages and pitfalls. Without being secured through registration, with the assistance of lawyers, expert in the jurisdiction, your IPRs can be freely exploited by anybody else. Considering the importance of the China market and the wonderful opportunities it offers in terms of production abilities, raw and semi-processed materials and the growing purchasing power and awareness of Chinese consumers, SMEs cannot afford to put-off investments in IP registration and enforcement in China and in the South-East Asian countries that are slowly but steadily emerging. Continue reading “An Introduction to Intellectual Property Protection and Enforcement in China and South-East Asia” »

Alibaba Revises Taobao IPR Enforcement System

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Carrying on with the theme from the China IPR SME Helpdesk’s last blog post on e-commerce brand protection, Alibaba Group have made revisions to Taobao’s enforcement policies which took effect last month.

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Happy World Intellectual Property Day

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World Intellectual Property Day on 26th April, also known as World IP Day, though unfortunately not recognised as a national holiday (yet), there are still a number of events and activities happening worldwide to mark the occasion.

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First to score, first to file: trade marking goal celebrations at the World Cup

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Your IP Insider was supposed to be investigating the latest IPR developments in China and Southeast Asia but despite all best efforts, our attention keeps getting drawn to a little event starting in Brazil on Thursday….

Following the London 2012 Olympics, China saw a rush of applications to register Usain Bolt’s ‘Lightning Bolt’ celebration as a Trade Mark (note that Usain Bolt did not apply). That got us thinking; who has a goal celebration that would be worthy of trade marking? In the past there have been some famous candidates (think of Bebeto’s 1994 ‘Baby-rocking’) as well as some that were more, well, infamous (Peter Crouch’s 2006 ‘Robot’, anyone?!). Below are five celebrations that could make it into the global consciousness if their perpetrators have a successful tournament.

Picture source: Anos Noventa

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Let the Games Begin… It’s official: the Serious Game has been launched!

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Winners of the Serious Game Launch Competition

The China IPR SME Helpdesk launched the Serious Game on Thursday, 22 May at the Four Seasons Hotel in Beijing. There were games to be played, prizes to be won and networks to be made. The name of the game was simple. Each person attending played in a team of four and each team had one hour to earn as much profit as possible – the team that earned the most amount of money would win a prize (hello, chocolates and legal vouchers!).

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