Industrial designs and trademarks are intellectual property which protect the exterior design of a product and a company’s distinctive symbols, colors, and expressions, respectively. They are key parts corporate branding which readily identify a product’s origin and offer a quick guarantee of quality for consumers.
This article details rules in Laos’ Law on Intellectual Property concerning industrial design and trademark content, registration, protection, and enforcement. For SMEs seeking to develop their brand image and consumer goodwill in Laos, the information herein represents an important first step in guarding against counterfeiting and IP piracy.
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