Following the impending launch of a new support initiative for European Small and Medium-sized Enterprises (SMEs) – the ASEAN IPR SME Helpdesk – the China IP Insider is set to become the Your IP Insider. This is not merely a change of name but also an evolution of content. Readers will continue to benefit from expert contributions which provide advice and commentary on the intellectual property (IP) reality in China but additionally, the same business-focused articles will now be provided for the ten countries which form the Association of Southeast Asian Nations (ASEAN), specifically: Brunei-Darussalam, Cambodia, Indonesia, Laos PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam.

ASEAN is set to become a single regional common market by 2015 and this will create ever more attractive opportunities for European business to expand there. In support of European SMEs, the European Commission’s Directorate-General for Enterprise and Industry is co-funding the ASEAN IPR SME Helpdesk project. Similar to the China IPR SME Helpdesk, this project will provide free information and services for European businesses to protect and enforce their IP rights in ASEAN. This will be practical, first-line, confidential advice to help you make prudent business decisions in ASEAN. The ASEAN IPR SME Helpdesk’s free resources and services will include guides, E-learning Modules, Webinars, Training events, videos, podcasts, country IP Factsheets and a dedicated enquiry helpline – all tailored to the needs of European businesses.

Visit the ASEAN IPR SME Helpdesk website here for more information!