Let the Games Begin… It’s official: the Serious Game has been launched!

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Winners of the Serious Game Launch Competition

The China IPR SME Helpdesk launched the Serious Game on Thursday, 22 May at the Four Seasons Hotel in Beijing. There were games to be played, prizes to be won and networks to be made. The name of the game was simple. Each person attending played in a team of four and each team had one hour to earn as much profit as possible – the team that earned the most amount of money would win a prize (hello, chocolates and legal vouchers!).

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We’re not always so serious about intellectual property.… Introducing the Serious Game

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serious game screenshot 3Whoever said learning about intellectual property rights in China couldn’t be fun? Well, even if they did they won’t anymore: The China IPR SME Helpdesk is set to release it’s IPR Serious Game – the most, ahem, entertaining IPR tool yet to be added to its arsenal.

So what’s it all about then…?

 

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We don’t need an IPR strategy for China….

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With a number of years of operating the China IPR SME Helpdesk under our belt, we’ve seen many changes to the types of enquiries we receive, as sectoral trends shift and businesses adjust to a changing IPR environment.

However, certain enquiry and case profiles persist – it seems that many businesses still hold the view that they face lower risks in China, and accordingly pay less attention to IP, only to realise their shortfalls too little, too late.

Here we look at some common misconceptions from those that think the risks are negligible….

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Appearances do matter!

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Intellectual property rights (IPR) infringements against consumer goods in China come mainly in the form of counterfeits. However, infringement is sometimes not so clear cut. Infringers may target the packaging and visual presentation, rather than the actual contents, functional design, and trade mark logo of a product. For many consumer goods, packaging can be key to the identity of the product and thus its market appeal, meaning a potential loss of sales and harm to the original producer’s reputation if counterfeits reach the shelves.

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The 10th International Network for Small and Medium Enterprises (INSME) Annual Meeting

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The 10th INSME Annual Meeting on “Investing in Innovation: Building a Sustainable Knowledge-based Economy” will take place at Abu Dhabi from the 18th to the 20th of March, co-organized by Khalifa Fund for Enterprise Development (INSME Vice-President).

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