Recently the Helpdesk team has been made aware of three new online tools developed by IP professionals to address IP protection challenges. These practical resources provide European SMEs and intermediary organisation improved information on three key aspects of IPR protection in China: Continue reading “New IP Tools” »
Carrying on with the theme from the China IPR SME Helpdesk’s last blog post on e-commerce brand protection, Alibaba Group have made revisions to Taobao’s enforcement policies which took effect last month.
The internet has become a popular and easy channel for product distribution around the world. It has created a marketplace of more than half a billion users in China, more than a third of the world’s total online population, and is still expanding. Apart from being a forum for legitimate vendors and original products, the internet is also used by businesses as a platform for the distribution of counterfeit goods which infringe intellectual property rights (IPR).
World Intellectual Property Day on 26th April, also known as World IP Day, though unfortunately not recognised as a national holiday (yet), there are still a number of events and activities happening worldwide to mark the occasion.
Trade secrets are a valuable and highly useful form of intellectual property right and Coca-Cola is testament to this. They are the global leader in the beverage industry, and it is no wonder that the secret for the formula of the most popular soft drink in America is valued at millions of dollars.
Continue reading “How To Protect Trade Secrets when Meeting Potential Partners” »