Here at the Helpdesk we always advise companies looking to enter new markets to initiate trade mark registration proceedings ASAP, once the decision is made to investigate a new potential market.
Trade mark protection is cheap, easy and painless if done right. Unfortunately, widespread bad faith registrations and ‘trade mark squatting’ practices in Southeast Asia can make for a far less comfortable experience for companies too slow on the uptake.
Today we discuss the peculiarities of Vietnamese trade mark protection and the registration and enforcement procedures which European SMEs can use to protect their brand and enforce their rights in Vietnam.
As always, our door is always open, and if you have questions about how best to protect your brand in Southeast Asia, just drop us an email today and we’ll get back to you within 3 working days!
Continue reading “South-East Asia IPR Basics Series: Trade Mark Protection in Vietnam” »
