Southeast Asian Unity Approaches

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The ASEAN IPR SME Helpdesk takes a look ahead towards the ASEAN Economic Community (AEC) in 2015. Is this the beginning of a new era for foreign companies in Southeast Asia or business as usual?

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SME in the spotlight: Wuvio

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The Dutch SME Wuvio is a market leader in producing chemicals to combat dust for construction sites, energy producers, mining and dry bulk companies. Wuvio works with unique solutions, using innovative mixtures of chemicals, or chemical compounds, developed in-house. The company had been active in Europe for 11 years when they decided it was time to make the move to China. As unique solutions for industrial processes combined with innovative chemical compounds require a structured approach to IPR, we spoke with Rob te Braake, Wuvio representative in China to share his experiences and give some practical tips for any business looking to protect this kind of intellectual property portfolio.

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First to score, first to file: trade marking goal celebrations at the World Cup

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Your IP Insider was supposed to be investigating the latest IPR developments in China and Southeast Asia but despite all best efforts, our attention keeps getting drawn to a little event starting in Brazil on Thursday….

Following the London 2012 Olympics, China saw a rush of applications to register Usain Bolt’s ‘Lightning Bolt’ celebration as a Trade Mark (note that Usain Bolt did not apply). That got us thinking; who has a goal celebration that would be worthy of trade marking? In the past there have been some famous candidates (think of Bebeto’s 1994 ‘Baby-rocking’) as well as some that were more, well, infamous (Peter Crouch’s 2006 ‘Robot’, anyone?!). Below are five celebrations that could make it into the global consciousness if their perpetrators have a successful tournament.

Picture source: Anos Noventa

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Let the Games Begin… It’s official: the Serious Game has been launched!

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Winners of the Serious Game Launch Competition

The China IPR SME Helpdesk launched the Serious Game on Thursday, 22 May at the Four Seasons Hotel in Beijing. There were games to be played, prizes to be won and networks to be made. The name of the game was simple. Each person attending played in a team of four and each team had one hour to earn as much profit as possible – the team that earned the most amount of money would win a prize (hello, chocolates and legal vouchers!).

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