We could also have titled this post ‘Three ways to stop your product being ‘old man brand’. Think about your trade mark in China’. These names, ‘Lao Ren Pai’ (老人牌) meaning ‘Old Man Brand’ and ‘San Jiao Ma’ (三脚马), meaning ‘Three-Legged Horse’ are the names Chinese consumers adopted for Quaker Oatmeal and Ralph Lauren respectively. It would be a fairly radical change in marketing tack if these were the connotations that each of these companies were going for… So why did it happen? Continue reading “Three ways not to become a ‘three-legged horse’. Think about your brand name in China” »
This post highlights something that every small business should be aware of and considering when they look to establish manufacturing in China and anywhere else as well: sign a Non-Disclosure Agreement BEFORE you reveal any of your products or prototypes to potential manufacturers. NDAs are relatively easy to produce and used commonly in China, so be wary of anyone unwilling to sign one. If you haven’t already signed one with manufacturers, China Law Blog also propose a contingency plan… Continue reading “From China Law Blog: ‘The China NDA (Non-Disclosure Agreement). Shut The Barn Door BEFORE The Horse Bolts.’” »
This is a follow up to my last blog post which you can read here. Then, I discussed the major direction of the proposed revisions to the Chinese Patent Law which include the potential for better compensation and evidence gathering for your business. I now focus on how the proposed changes to patent administrative enforcement could affect small businesses in China.
Before we begin, let’s have a brief look at the current administrative enforcement situation for patents in China. Please note that patents in China include design patents, which are equivalent to Registered Community Designs in Europe- they protect the combinations of colour, shape and/or patterns which make your design aesthetically pleasing.