In today’s blog post we are looking into how to protect IP in the manufacturing industry in South-East Asia, which is currently offering many opportunities for the European SMEs. You’ll learn more about patent protection and industrial design protection, but also about brand protection, as your brand is equally important to your patent.
Manufacturing is one of the key drivers of growth in South-East Asia, with more and more South-East Asian countries winning manufacturers over from China due to lower labour costs, rising domestic consumption and improving infrastructure. Well-known brands such as Coca-Cola and Coach have so far established plants in Myanmar and Vietnam, leveraging on the cheap labour market and growing domestic demand in these countries. In Cambodia, the textiles and footwear manufacturing industry alone generates approximately EUR 5 billion annually for the economy.
In the coming years, it is expected that the manufacturing industry in South-East Asia will continue to stay strong and even expand further. The expansion of the working-age population in South-East Asia will help to boost the manufacturing sector of these countries and keep the labour costs low. The transfer of technology into South-East Asia over time will also serve to increase the efficiency of countries in this region. As such, South-East Asia offers vast opportunities for EU SMEs that are looking to expand their presence in the region. In so doing, however, EU SMEs should be aware of the intellectual property risks that they will face when operating in this region, with respect to the advanced technology that may be transferred to this region as part of the collaboration and joint venture with SME’s local partners.
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