The Madrid Protocol, trade marks and Indonesia – The road ahead….


MP900382898ASEAN IPR SME Helpdesk expert, Cita Citrawinda, takes a look at trade mark law and implementation reform in Indonesia as it heads towards ratification of the Madrid Protocol. This post considers the challenges Indonesia still faces, and the pros and cons this presents for foreign SMEs doing, or looking to do business in Indonesia.

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Appearances do matter!

China IPR SME Helpdesk

Intellectual property rights (IPR) infringements against consumer goods in China come mainly in the form of counterfeits. However, infringement is sometimes not so clear cut. Infringers may target the packaging and visual presentation, rather than the actual contents, functional design, and trade mark logo of a product. For many consumer goods, packaging can be key to the identity of the product and thus its market appeal, meaning a potential loss of sales and harm to the original producer’s reputation if counterfeits reach the shelves.

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Get Your Game On in China

EU SME Centre

serious game screen shot

The EU SME Centre considers the growing gaming market in China and the possibilities for EU companies looking for a way to get in on the action. How to make your services appeal to Chinese users, while abiding by the evolving government guidelines and preventing others from hijacking your product and designs….


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Intellectual property rights paving the way for innovation in Indonesia


Strengthening the intellectual property regime will bring innovation and foreign investment.

A new report from the Organisation for Economic Co-operations and Development (OECD), ‘National Intellectual Property Systems, Innovation and Economic Development; With Perspectives on Colombia and Indonesia’, looks at the current state and possible areas for development of Indonesia’s intellectual property (IP) system. Indonesia needs to develop its innovation capacities if it is to sustain growth and address the key social challenges it faces. This report addresses the role of Indonesia’s IP system in the country’s socio-economic development and looks at how that system can contribute more to national innovation performance. The report is based on expert analyses of the national intellectual property system, drawing on detailed information and feedback from key stakeholders on IP-related priorities and bottlenecks.

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