Champagne or sparkling wine? Geographic Indications in China

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GI imageWhat is a Geographical Indication (GI)?

“Champagne”, “Bordeaux”, “Parma ham”, “Parmesan”. Each of these products, associated with certain regions, are renowned and trusted for their nature, quality and authenticity. As a consumer, you are probably more familiar with “Scotch”, “Cognac” and “Bavarian beer” than unnamed brands claiming to use the same ingredients. A GI is therefore a labelling that identifies a good as originating in a specific territory, region or locality, where characteristics of the good are associated with its place of origin.[1] Continue reading “Champagne or sparkling wine? Geographic Indications in China” »

Jollibee’s recipe for growth: creating and protecting your brand in South-East Asia

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Jollibee Food Corporation (JFC), widely known as Jollibee, is the largest fast food chain in the Philippines. From its modest inception in the late 1970s, it has grown into a multinational corporation, hailed by the Economist as South-East Asia’s answer to McDonalds.[1] Continue reading “Jollibee’s recipe for growth: creating and protecting your brand in South-East Asia” »

Marking Your Territory: Choosing a Trade Mark in China

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BRAND on price labelsSeveral weeks ago, New Balance Trading (China) – the Chinese affiliate of US sports footwear brand, New Balance – was ordered by a Guangzhou court to pay RMB98 million in compensation (equivalent to approximately EUR14.3 million), and to publicly apologise to Chinese businessman, Mr Yuelin Zhou, for trademark infringement. The trade mark in question was “新百伦”, or “Xin Bai Lun”, a Chinese transliteration of “New Balance”. This case serves as a sharp reminder of how vital it is for foreign brands to register a Chinese trade mark in China, and how cutting corners may result in high financial penalties later down the line. Continue reading “Marking Your Territory: Choosing a Trade Mark in China” »

Cambodia Strengthens IP Protection

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shutterstock_81193486-520x345This month, Cambodia became the fourth ASEAN country – after Vietnam, Singapore and the Philippines – to formally implement the Madrid System for the international registration of trade marks.[1]  Continue reading “Cambodia Strengthens IP Protection” »