Cooking up a Winning IP Strategy for the F&B Industry in Indonesia

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Olive oilThe food and beverage (F&B) industry includes the research and development, processing, production, wholesale and distribution, including branding and retailing, of a wide range of food and beverage products.

Recent research by the EU SME Centre suggests that European SMEs are increasingly expanding their business abroad, and are making significant investments in product development, pricing and growth strategies in emerging markets.

Rapid economic growth in South-East Asia is creating a burgeoning market for imported F&B products. Indonesia accounts for one third of the region’s GDP and has the fifth largest fresh food market in the world.[1] The turnover in Indonesia’s processed F&B industry grew by 4 to 5 percent in the first quarter of 2015 from the same period last year.[2]

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Interview with our own IP Insider, Simon Cheetham: IP in China from an EU SME perspective

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simon_cheethamIntroducing Simon

Simon Cheetham is the Team Leader of the China IPR SME Helpdesk. He is a China IPR Enforcement expert with over 30 years’ experience in commercial investigations, due diligence and IPR enforcement in China and internationally. He has lived and worked in China and South-East Asia for over 17 years.

He is also the Managing Director of ERINYES INTERNATIONAL LTD, a firm he founded to capitalize on his extensive experience of international investigations, loss prevention and enforcement work. He manages and directs the operations of the Company from Europe to the Far East. Simon began his career with the Hong Kong Police, where he was responsible for the detection and prosecution of a wide variety of crimes, including fraud and homicide.

We spoke to Simon about the conferences he has attended on our behalf recently, and the issues EU SMEs are most concerned about right now.

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Patents in Thailand – revisited

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thailandThe South-East Asia IPR SME Helpdesk considers patents in Thailand, and the key issues European companies should be aware of when conducting business in the region.

Thailand has become an important contributor to the world trade-production network over the last two decades, and is now considered a key supplier of intermediate and finished goods to the global market. This is not least the case in the electronics and automotive industries, which have seen robust growth driven not only by outside demand, but from within Thailand too. Based on current trends, these industries are likely to become the principle growth drivers in Thailand.

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Industry Spotlight Month

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The China IPR SME Helpdesk will be running ‘Industry Spotlight’ month, where we’ll be casting light on industry-specific intellectual property rights (IPR) issues in China throughout August.

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Each week, we will provide tailored IP advice for a different industry. We will focus on:

3-7 August: The Food and Beverage (F&B) industry;

10-14 August: The IT industry;

17-21 August: The fashion industry; and

24-28 August: The mechanical engineering industry. Continue reading “Industry Spotlight Month” »